Culinary (Eat/Drink Well)

This culinary-focused traveler could be a total Rachael Ray or next-level foodie like Anthony Bourdain or Action Bronson. Their ideal destination could be big or small, but one thing is for certain—this vacay needs to be a destination of gastronomical proportions where he or she can eat, drink, and be merry!

Targeting Factors

Intent Layers

All Inclusive

Channels

Billboards
TrueView
Native Ads
Display
Instagram/Facebook
TV Broadcasting
Magazines
Word of Mouth
Blogs
Pinterest

Brands

Cuisinart
Yelp
Bon Appetit
Better Homes and Gardens
Martha Stewart

Motivations

Dining
Relaxation
Bonding
Drinking

Challenges

While there are a lot of targeting options and channels available for this intent, there are also a lot of variations in the types of experience travelers are looking for, with the targeting sometimes being too broad in some of the demand-side platforms (DSPs)