Cultural

The Cultural tourist is looking to immerse themselves in a destination to experience the unknown. This could include learning about the art, architecture, or lifestyles of a specific region. This traveler is looking to learn and educate themselves to enrich their lives. The unfamiliar is appealing, whether it’s a small hidden gem off the beaten path or a fancy big-city museum.

Targeting Factors

Intent Layers

All Inclusive

Channels

Search
Instagram/Facebook
Influencers
Display
Native Ads
Magazines
Visitor's Guides
Word of Mouth
Email

Brands

Architectural Digest
IKEA
SFMOMA
Dwell
Airbnb

Challenges

While there are a lot of targeting options and channels available for this intent, there are also a lot of variations in the types of experience users are looking for with the targeting sometimes being too broad in some of the demand-side platforms (DSPs).