Explore (Outdoors)
This traveler is interested in all things outdoors. Activities of interest include hiking, cycling, seasonal scenery (spring flowers blooming, fall colors, etc.), paddling, fishing, wildlife tours, crabbing or clamming, or boat tours (such as the Everglades). The activity level may be fast-paced or leisurely, but it all comes back to enjoying time spent in nature.
Targeting Factors
Intent Layers
This traveler is likely to be interested in activities that can easily enjoyed without a companion, such as hiking, cycling, seasonal scenery (spring flowers blooming, fall colors, etc.), paddling, fishing, crabbing or clamming.
Families are likely to be interested in all of the original activities, though this might shift slightly for families with very young children. For those travelers, they might be more likely to choose easy hikes and wildlife tours (depending on the logistics).
Couples are likely to be interested in all of the activities originally listed above
This traveler is interested in low- or no-cost activities, such as hiking, cycling, and fishing, and is less likely to be interested in tours.
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