Nightlife
The nightlife traveler visits a location for partying, drinking, nightclubs, live music, gambling, and the singles scene. They typically travel with friends, often to celebrate a special occasion such as a birthday or bachelorette/bachelor party. They go to cities that have a large concentration of bars in one area so they can easily bar hop. Public transportation and taxi or ride-share services are key. Nightlife travelers typically choose noisy larger cities but not always—for example, Providence, RI, is a top city for nightlife. These travelers want to go to popular places where they can meet other people who are also interested in a fun and exciting night out. They want to experience the culture of a destination through its bar scene and restaurants.
Targeting Factors
Intent Layers
This is the most prevalent subgroup for this intent. This is the stereotypical age group that travels for nightlife. They are heavily influenced by trends from friends, social media, blogs, and celebrities. Income varies wildly, as some may be looking for a cheap dive bar experience while others are going to high-end clubs.
These are people who are jumping into the nightlife scene because of a specific occasion or life event. Think birthdays, bachelorette/bachelor parties, and girls’/guys’ weekend getaways. They may be looking at specific website tailored to wedding parties, birthday ideas, or “top 10 lists”. Use Facebook for advertising to people with recent life changes.
People who travel to gamble are in a specific subset of individuals. They care less about clubs, entertainment, beauty, and shopping. They typically will be in an older age range (older than 35). You can get creative with targeting through gambling apps, Facebook interests, and geofence targeting of casinos.
Channels
Brands
Motivations
Challenges
Channels
Brands
Motivations
Motivations
Channels
Brands
Motivations
Motivations
Channels
Brands
Motivations
Motivations