Relax

Those who travel with the intention of relaxing want to forget about their everyday grind and kick their feet up. The destinations that most often come to mind are beaches, but it can include inland locations as well. This traveler will appreciate not having a complicated itinerary or having to commute a lot once they are in their destination.

Targeting Factors

Intent Layers

All Inclusive
Couples
Budget

Many travelers with the intention of relaxing are doing so with their partner. If they have kids, they may be looking to escape their hectic and noisy lives that are usually consumed by their children’s needs. Regardless of if they have kids at home, they will seek locations and attractions either in solitude or with other couples (no loud kids or rowdy teens).

Often times, those on a budget are the travelers who need a relaxing vacation the most. This group of people will differ from the typical leisure travelers who choose beachy, all-inclusive resorts. Instead, they’ll opt for wallet-friendly options like camping and staycations in their home city.

Channels

Display
Instagram/Facebook
Search
Email
Billboards
Word of Mouth
TV Broadcasting
Magazines

Brands

Altria
Target
Victoria's Secret
Carnival Cruises
Royal Carribbean Cruises
Marriott
Airbnb

Motivations

Relaxation
Dining
Drinking
Shopping

Challenges

Different types of activities and locations are relaxing to different people. While some people’s ideal relaxing getaway might be camping in the forest and being one with nature, others might find it dirty and stressful.

Channels

Display
Instagram/Facebook
Search
Email
Billboards
Word of Mouth
TV Broadcasting
Magazines

Brands

Altria
Target
Victoria's Secret
Carnival Cruises
Royal Carribbean Cruises
Marriott
Airbnb

Motivations

Relaxation
Dining
Drinking
Shopping

Motivations

Couples seeking to relax on vacation can be any age, affecting which channels on which they are best reached.

Channels

Display
Instagram/Facebook
Search
Email
Billboards
Word of Mouth
TV Broadcasting
Magazines

Brands

Altria
Target
Victoria's Secret
Carnival Cruises
Royal Carribbean Cruises
Marriott
Airbnb

Motivations

Relaxation

Motivations

Those on a budget may not have the funds or time for a relaxing vacation.