Finger Lakes Regional Tourism
Influencer Trip
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Situation
The Finger Lakes Regional Tourism Council, comprised of 14 counties, wanted a strategic content creator group press trip to elevate the many offerings of the region to their target audiences. Madden Media’s PR team identified creators that focused on the Finger Lakes’ core pillars of outdoor adventures, small-town exploration, and craft beverages.
Approach
Our team curated multiple itineraries that touched all but three counties within the Finger Lakes to amplify those strategic missions in their key travel markets. We were able to highlight storylines of waterfall exploration, craft beverages mixed with adventure, and the specialties of the area’s small towns through daily Instagram stories, short-form videos, dynamic static posts and blogs.
Results
