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Strategic Planning

Our data-informed strategies plot the best way to grow destinations — whether it’s for your next campaign or your next few fiscal years. We focus on connecting our clients’ brands with target audiences that align with their travel interests and community values.

Our strategic leaders

Addy coleman

vp, destination strategy, team goat

kristin dialessi

svp, destination strategy, team sasquatch

STRATEGIC HIGHLIGHTS

VISIT PORT ARANSAS

Madden leveraged destination intelligence to determine highest value origin markets.

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VISIT TAMPA BAY

Madden integrated Visit Tampa Bay’s brand pillars into strategic creative assets that resonate with target audience.

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VISIT IDAHO

We developed a brand campaign with flexibility to extend across different travel intents.

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PUBLIC RELATIONS

DESTINATION INTELLIGENCE