Kristin Dialessi
SVP, Destination Strategy,
Team Sasquatch
i’m a former type–a who has been humbled by children; passionate about college sports and direct mail.
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We may not have maps and compasses, but we sure know how to navigate the strategic world of destination marketing
Think of us as your adventure guides, expertly charting the course of tourism marketing strategies for destination marketers.
Every destination has its own unique charm that deserves to shine. Whether you’re gearing up for a big campaign, prepping for a conference, or mapping out the next few fiscal years, we’ve got the know-how to make your destination stand out. We’ll work with you to map out metrics and key business objectives (KBOs) to efficiently and clearly measure how your marketing is performing as we go.
And here’s the best part: we don’t just focus on attracting any audience. We aim to connect your destination with travelers whose interests and values align with your community spirit. So let’s roll up our sleeves, set our sights on the horizon, and start creating unforgettable journeys together.
Think of strategic planning as the GPS for your destination. Without it, you’re driving blind! It’s all about setting a clear route so you don’t end up lost in the wilderness. It helps you see the big picture and stay on course for long-term success.
Every destination has that “it factor” that makes it special. Whether it’s your local culture, natural beauty, or hidden gems, we’ll help you uncover what makes your spot irresistible. Then, we’ll make sure those USPs take center stage, so travelers know exactly why they need to visit you.
Success isn’t just about good vibes; you’ve got to have the receipts! We’ll set up some easy-to-track goals, so you know exactly when to pop the champagne. Whether it’s visitor numbers or social media buzz, we’ll make sure you’re celebrating real wins that drive community impact.
The tourism world is always changing. We’ll help you ride the waves of global and regional trends so you stay relevant and ahead of the game. Think of it as catching the perfect wave—totally exhilarating and exactly where you want to be.
Juggling short-term wins with long-term dreams? Oh, we’ve totally got you covered! Think of it like preparing for a road trip—you need those quick snacks to fuel the ride and that gourmet picnic to savor at the end. We work with you to map out your key business objectives (KBOs), pinpointing the milestones you can celebrate today while making sure we’re steering toward your ultimate destination of marketing success. And because every great journey needs a dashboard, we strategize to identify key metrics to track along the way. Whether it’s monthly performance boosts or big-picture success, you’ll always know how far you’ve come and what’s up ahead.
SVP, Destination Strategy,
Team Sasquatch
i’m a former type–a who has been humbled by children; passionate about college sports and direct mail.
VP, Destination Strategy,
Team Jackalope
i started in agri-tourism at age 7 on my family’s peach farm!
VP, Destination Strategy,
Team Yeti
i’m an eternal optimist who drinks well with others and loves watching baseball.
VP, Destination Strategy,
Team Goat
life’s good when you get to work with the best people everyday!
VP, Destination Strategy,
Team Honey Badger
i’m living life with coffee in one hand and curiosity in the other: two essentials.
SVP, Brand Strategy,
Team Dragon
show me things i haven’t seen before and i’ll be in my happy place.