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Strategic Planning

Think of us as your adventure guides, expertly charting the course of tourism marketing strategies for destination marketers. 

Every destination has its own unique charm that deserves to shine. Whether you’re gearing up for a big campaign, prepping for a conference, or mapping out the next few fiscal years, we’ve got the know-how to make your destination stand out. We’ll work with you to map out metrics and key business objectives (KBOs) to efficiently and clearly measure how your marketing is performing as we go. 

And here’s the best part: we don’t just focus on attracting any audience. We aim to connect your destination with travelers whose interests and values align with your community spirit. So let’s roll up our sleeves, set our sights on the horizon, and start creating unforgettable journeys together.

Client HIGHLIGHTS

VISIT PORT ARANSAS

Madden leveraged destination intelligence to determine highest value origin markets.

Strategic Planning
Strategic Planning
VISIT PORT ARANSAS image

VISIT TAMPA BAY

Madden integrated Visit Tampa Bay’s brand pillars into strategic creative assets that resonate with target audience.

Strategic Planning
Strategic Planning
VISIT TAMPA BAY image

VISIT IDAHO

We developed a brand campaign with flexibility to extend across different travel intents.

Strategic Planning
Strategic Planning
VISIT IDAHO image

faqs

Our strategic leaders

Kristin Dialessi

SVP, Destination Strategy,
Team Sasquatch

i’m a former type–a who has been humbled by children; passionate about college sports and direct mail.

Daryl Whitworth

VP, Destination Strategy,
Team Jackalope

i started in agri-tourism at age 7 on my family’s peach farm!

Jake Sillavan

VP, Destination Strategy,
Team Yeti

i’m an eternal optimist who drinks well with others and loves watching baseball.

Addy Coleman

VP, Destination Strategy,
Team Goat

life’s good when you get to work with the best people everyday!

Jen Carlisle

VP, Destination Strategy,
Team Honey Badger

i’m living life with coffee in one hand and curiosity in the other: two essentials.

Matt Stiker

SVP, Brand Strategy,
Team Dragon

show me things i haven’t seen before and i’ll be in my happy place.