Collective Impact
This isn’t an exaggeration: travel makes the world a better place. Tax revenue builds parks and schools. Paychecks feed families. Exposure to new places and cultures opens eyes. Tourism produces a generational impact.
We believe in the power of destination marketing because when it’s done right, it’s the perfect blend of style and substance. Our work leads to more empathy, boosts local economies, and generates a positive impact that ripples across communities for generations.
Informed by our years working in the tourism industry, we understand the business of tourism — the economic engine that visitors provide to the state. We have a proven track record of increasing visitor expenditures and growing jobs. Our work not only stimulates travel but also lifts up communities through economic development.
VISIT MILWAUKEE
Madden developed a meetings marketing campaign to engage meeting planners and support the opening of a new convention center.
VISIT IDAHO
Madden created a holistic brand campaign that generated year-over-year increases in overnight stays and tax revenue.
MAKE IT TAMPA BAY
Madden developed an economic development sub-brand for Visit Tampa Bay, as created engaging storytelling content to attract young professionals and entrepreneurs.
