We’re proud of the work Madden’s experts create for our destination partners. Check out some of our best work below, including strategic integrated campaigns, branding, and website development. Our full-service agency serves destination marketing organizations across the country and delivers exceptional solutions for every tourism marketing need.
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Visit Oakland – Niche Guide
South Carolina’s Hammock Coast – Brand Identity
Visit Buffalo Niagara – Earned Media Coverage
BNP Paribas Open – Conversion Focus Campaign
Grand Canyon Resort Corporation – Video
Atlanta CVB – Website
Discover Crystal River – Digital Brand Campaign
Treasure Coast – Video & Brand Campaign
City of Independence – Niche Campaign Videos
Galena County Tourism – Official Visitors Guide
Visit Carmel – Carmel’s Restaurant Improvement District
Visit Buffalo Niagara – Website
Tickle Pink Inn – Website
Visit Carmel – Brand Identity & Case Study
Visit Oakland — Niche Guide
In addition to many digital efforts to welcome the LGBTQ+ community to stay and play in Oakland, we created a beautiful, ad-free guide that invites visitors to experience the city’s creative, culinary, and nightlife offerings. From a local celebrity chef’s foodie recommendations to fun things to do for the whole family, the crisp and clean printed piece is full of vacation inspiration.
South Carolina’s Hammock Coast — Brand Identity
New branding for South Carolina’s Hammock Coast conveys the natural beauty, coastal vibes, and rich history the destination offers with a stylish and elegant logo that sets Hammock Coast apart. The brand evokes a pristine coastal experience—it shows Hammock Coast as an approachable, fun, safe, and fulfilling destination where consumers go for a low-key beach vacation and to relax and reconnect with family and friends year after year.
Visit Buffalo Niagara — Earned Media Coverage
Promoting our partner destinations is what we do best, and Buffalo Niagara has a lot to brag about. We reached out to travel journalists across the country letting them know about the food, culture, and experiences the hidden gem city offers. We developed a media e-newsletter for 200+ media contacts highlighting Buffalo’s need-to-know happenings and created personalized story pitches to send to reporters based on their interests. We secured coverage about the Upstate Eats Trail! in Forbes with syndicated coverage in Yahoo! and MSN, and were featured in a “5 of the Most Remarkable Waterfronts in the U.S.” article in United Hemispheres.
BNP Paribas Open — Conversion Focus Campaign
As one of the top attended tennis tournaments in the world, the stakes of taking on BNP Paribas’ ticket selling efforts were high. Our campaign was so effective that it more than quadrupled in ROI. Using a mix of conversion tactics, our experts generated more than 1,825 transactions and $624,675 in revenue for an average transaction total of over $341.
Grand Canyon Resort Corporation — Video
With new safety measures in place, Grand Canyon West reopened on June 1st after a COVID-19 pandemic shut down. To welcome visitors back, Madden produced videos announcing the opening and detailing the plan to keep visitors safe and healthy. For the first time, GCW decided to buy traditional TV ad spots as well as local cable ads—the reopening video is broadcast on stations such as NBC, CBS, FOX, and CNN.
Atlanta CVB — Website
This innovative website build used Natural Language Processing to better serve personalized content to users based on their interests. New visual assets focused on showcasing the diverse and inclusive community in Atlanta. The site combines leisure and meeting planning into a single, user-friendly site that encourages exploration of new inspirational content. View the full case study
Discover Crystal River — Digital Brand Campaign
For spring/summer 2020, Madden’s experts developed the “Step Into Awesome” integrated brand campaign to invite travelers to go somewhere unexpected. Unforgettable experiences in the Manatee Capital of the World are showcased through a variety of tactics that increase brand awareness, engagement and visitation. Overall YOY visitation and tax collections are up 9%!
View the full case study
Treasure Coast — Video & Brand Campaign
What destination has the guts to say, “Don’t Come Here” as their marketing message? The answer: St. Lucie, Indian River, and Martin counties, also known as Florida’s Treasure Coast. We created a video with stunning visuals and a sassy script to boost brand awareness and showcase chill vibes, uncrowded beaches, and natural beauty. In summary, unless people are looking for a real, non-touristy vacation, they shouldn’t visit.
City of Independence — Niche Campaign Videos
Reaching a new audience was one of the first steps we took in promoting City of Independence. While known for being the home of President Truman, putting a spin on how we portrayed the rich history of key landmarks allowed us to capture consumers interested in the supernatural. The creatively spooky videos were produced and promoted to coincide with popular paranormal TV shows visiting the area.
Galena County Tourism — Official Visitors Guide
Galena Country Tourism goes against the norm for a typical guide. No ads are sold, providing the freedom to showcase the wonderful events, attractions, and things to do in Galena. We incorporated large photographs with a first-person POV that engages the reader and makes them feel like they’re part of the action. Feature topics fit into Galena’ marketing pillars, ensuring the guide isn’t a separate entity living on its own.
Visit Carmel — Carmel’s Restaurant Improvement District
With the creation of Carmel’s Restaurant Improvement District, our team developed a cohesive, image-driven digital campaign showcasing more than 40 restaurants with dynamic Facebook and Instagram ads that give each partner maximum exposure as part of the overall campaign.
Visit Buffalo Niagara — Website
Using a modern Growth-Driven Design methodology, Madden has iteratively improved VisitBuffloNiagara.com to become more aesthetically pleasing and easier to navigate. Each improvement made to the site is driven by data—we test each change and make adjustments to encourage peak performance.
Tickle Pink Inn — Website
Boutique, upscale, and image-driven, Tickle Pink Inn’s new website goes beyond just great branding, content, and online booking. In fact, it provides in-depth details with images on all 35 unique rooms and suites—along with showcasing branded retail items to purchase online and a live webcam featuring the epic views of the rocky Big Sur Coastline.
Visit Carmel — Brand Identity & Case Study
After 10 years using the original Carmel-by-the-Sea logo, it was time for rebranding. Local destination marketing had become competitive and more dynamic than ever, plus Carmel was becoming “Visit Carmel.” The creative inspiration for the new logo drew colors from the sea and the typography from its whimsical village. The new tagline “Pure Inspiration” embodies the one-of-a-kind experiences visitors have around every corner in Carmel-by-the-Sea.
View the full case study