We’re proud of the work Madden’s experts create for our destination partners. Check out some of our best work below, including strategic integrated campaigns, branding, and website development. Our full-service agency serves destination marketing organizations across the country and delivers exceptional solutions for every tourism marketing need.
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South Carolina’s Hammock Coast – Brand Identity
Visit Oakland – Niche Guide
Visit Carmel – Carmel’s Restaurant Improvement District
Go Lake Havasu – Influencer Video Campaign
Visit Carmel – Brand Identity & Case Study
Visit Buffalo Niagara – Website
Visit Lubbock – Website
Discover Crystal River – Digital Brand Campaign
Atlanta CVB – Website
Tickle Pink Inn – Website
BNP Paribas Open – Conversion Focus Campaign
Pebble Beach Concours d’Elegance – Website
Grand Canyon Resort Corporation – Video
Treasure Coast – Video & Brand Campaign
South Carolina’s Hammock Coast — Brand Identity
New branding for South Carolina’s Hammock Coast conveys the natural beauty, coastal vibes, and rich history the destination offers with a stylish and elegant logo that sets Hammock Coast apart. The brand evokes a pristine coastal experience—it shows Hammock Coast as an approachable, fun, safe, and fulfilling destination where consumers go for a low-key beach vacation and to relax and reconnect with family and friends year after year.
Visit Oakland — Niche Guide
In addition to many digital efforts to welcome the LGBTQ+ community to stay and play in Oakland, we created a beautiful, ad-free guide that invites visitors to experience the city’s creative, culinary, and nightlife offerings. From a local celebrity chef’s foodie recommendations to fun things to do for the whole family, the crisp and clean printed piece is full of vacation inspiration.
Visit Carmel — Carmel’s Restaurant Improvement District
With the creation of Carmel’s Restaurant Improvement District, our team developed a cohesive, image-driven digital campaign showcasing more than 40 restaurants with dynamic Facebook and Instagram ads that give each partner maximum exposure as part of the overall campaign.
Go Lake Havasu — Influencer Video Campaign
Go Lake Havasu invites viewers to join two millennial influencers in this video as they discover why Lake Havasu is known as Arizona’s Playground. From amazing water and land activities to awesome craft beer and nightlife experiences with locals. This influencer-style video was distributed through the Matador.com Network and video distribution on Facebook and YouTube.
Visit Carmel — Brand Identity & Case Study
After 10 years using the original Carmel-by-the-Sea logo, it was time for rebranding. Local destination marketing had become competitive and more dynamic than ever, plus Carmel was becoming “Visit Carmel.” The creative inspiration for the new logo drew colors from the sea and the typography from its whimsical village. The new tagline “Pure Inspiration” embodies the one-of-a-kind experiences visitors have around every corner in Carmel-by-the-Sea.
View the full case study
Visit Buffalo Niagara — Website
Using a modern Growth-Driven Design methodology, Madden has iteratively improved VisitBuffloNiagara.com to become more aesthetically pleasing and easier to navigate. Each improvement made to the site is driven by data—we test each change and make adjustments to encourage peak performance.
Visit Lubbock — Website
A modern metro Texas city needs a fun, fresh, and clean website to match—we did just that for Visit Lubbock. The site features a curated user experience and allows visitors to select their interests and see custom, personalized home page content. Whether the user is looking for leisure travel or planning a meeting, group tour, or sports event, it’s easy to find the most relevant information.
Discover Crystal River — Digital Brand Campaign
For spring/summer 2020, Madden’s experts developed the “Step Into Awesome” integrated brand campaign to invite travelers to go somewhere unexpected. Unforgettable experiences in the Manatee Capital of the World are showcased through a variety of tactics that increase brand awareness, engagement and visitation. Overall YOY visitation and tax collections are up 9%!
View the full case study
Atlanta CVB — Website
This innovative website build used Natural Language Processing to better serve personalized content to users based on their interests. New visual assets focused on showcasing the diverse and inclusive community in Atlanta. The site combines leisure and meeting planning into a single, user-friendly site that encourages exploration of new inspirational content. View the full case study
Tickle Pink Inn — Website
Boutique, upscale, and image-driven, Tickle Pink Inn’s new website goes beyond just great branding, content, and online booking. In fact, it provides in-depth details with images on all 35 unique rooms and suites—along with showcasing branded retail items to purchase online and a live webcam featuring the epic views of the rocky Big Sur Coastline.
BNP Paribas Open — Conversion Focus Campaign
As one of the top attended tennis tournaments in the world, the stakes of taking on BNP Paribas’ ticket selling efforts were high. Our campaign was so effective that it more than quadrupled in ROI. Using a mix of conversion tactics, our experts generated more than 1,825 transactions and $624,675 in revenue for an average transaction total of over $341.
Pebble Beach Concours d’Elegance — Website
Elegant and fresh, modern and clean, PebbleBeachConcours.net’s rebuild provides bountiful resources for event attendees and maintains a connection year-round. The easy to navigate site helps visitors buy tickets, make donations, gain historic knowledge, see sponsors, and ultimately marvel at amazing classic cars.
Grand Canyon Resort Corporation — Video
With new safety measures in place, Grand Canyon West reopened on June 1st after a COVID-19 pandemic shut down. To welcome visitors back, Madden produced videos announcing the opening and detailing the plan to keep visitors safe and healthy. For the first time, GCW decided to buy traditional TV ad spots as well as local cable ads—the reopening video is broadcast on stations such as NBC, CBS, FOX, and CNN.
Treasure Coast — Video & Brand Campaign
What destination has the guts to say, “Don’t Come Here” as their marketing message? The answer: St. Lucie, Indian River, and Martin counties, also known as Florida’s Treasure Coast. We created a video with stunning visuals and a sassy script to boost brand awareness and showcase chill vibes, uncrowded beaches, and natural beauty. In summary, unless people are looking for a real, non-touristy vacation, they shouldn’t visit.