visit
milwaukee
Public Relations Press Trip
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Situation
Amidst a convention center development project and major convention announcements, VISIT Milwaukee wanted to draw attention to their city’s meetings and convention space offerings, as well as all the cultural experiences Milwaukee offers.
Approach
Madden’s PR team worked with VISIT Milwaukee to built a multi-day press trip that highlighted multiple partners. Madden handled all logistics from booking press trip writers to transportation needs.
Results
SECURING WRITERS
Capitalizing on our strong relationships with Meeting, Incentives, Conferences, and Exhibitions (MICE) writers, Madden Media secured eight writers from diverse publications and backgrounds, curating coverage across multiple platforms and audiences.
PRESS TRIP ITINERARY
Working with VISIT Milwaukee, we created an itinerary that toured meeting space venues in unique ways. Writers got an in-depth tour of the Wisconsin Center District and the rich cultural offerings of Milwaukee, this included intimate looks from locals into what makes Milwaukee a cultural gem.
MEDIA COVERAGE
Following the three-day trip, all writers published stories about Milwaukee and its offerings, including a cover story on Wisconsin Meetings.
“Madden Media planned what turned out to be one of the best group press trips we’ve hosted to date. They brought in top-tier media, handled complicated schedules and logistics with ease, and then became a true extension of our team during the trip itself. What matters most, though, is that the writers they brought in delivered quickly and truly helped us tell the best possible story about Milwaukee’s meeting and convention offerings.”
Claire Koenig
Communications Director
VISIT Milwaukee
