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culture and values

diversity, inclusion, and representation

Diversity fuels a culture where every voice and perspective enhances our collective success. We’re committed to fostering a welcoming environment where everyone from any background can do their best work. We strive to represent the variety of experiences that enrich both our work and the communities we serve.

collaboration and communication

These are two sides of the same coin. Communication is about being able to articulate concepts, listen, and create understanding. Collaboration is how we work together to shape multiple ideas and concepts into great outcomes. Everyone has a seat at this table because we’re better together.

transparency and integrity

We don’t play hide and seek with partner resources or our intentions — especially when public funding is involved. We believe that transparency and integrity are the cornerstones of trust. Our commitment is not only to articulate our intentions clearly but also to demonstrate them through our actions. We hold ourselves accountable to the highest standards of integrity, ensuring that we consistently align our words with our deeds, fostering a culture of honesty and ethical practice.

Innovation and creativity

We’re not content with just keeping up — we aim to set the pace. We’re here to redefine what’s possible in destination marketing. Driven by data and a bit of daring, we don’t just follow industry trends; we set them. We bring our wildest ideas to the table. Let’s push boundaries and discover uncharted territories together.


Initiative is the engine of our evolution. Being proactive isn’t just encouraged here. It’s the norm. Initiative at Madden means evolving the very DNA of our company. By bringing unique skills and perspectives to the forefront, we prepare for future industry shifts. It’s not just about solving immediate problems — it’s about steering us toward long-term success. Initiative moves us forward as individuals and collectively propels Madden into the future.