Representative Storytelling
Travel is for everyone. Destinations are places that everyone can live, work, and explore, and we work with our clients to ensure their destination marketing represents the diversity of their communities and is inclusive to all travelers.
We connect people to places. That means we connect visitors to destinations but also build connections between people and different ways of life. Travel builds empathy, and as Mark Twain said, “is fatal to prejudice, bigotry, and narrow-mindedness.”
Equity, diversity, and inclusion are more important than ever. Not only is it the right thing to do, it’s important to travelers. The rising generation is more diverse than its predecessors, and Millennials and Gen Z prioritize destinations that embody equity, diversity, and inclusion values over destinations that don’t. Our work helps DMOs represent their diverse stories through their marketing and promote inclusivity in their campaigns.
DISCOVER ATLANTA
Madden helped the DMO achieve DEI goals by working with Black content creators to develop immersive storytelling.
VISIT IDAHO
Madden partnered with a native-owned organization to promote Idaho’s five federally recognized tribes through video storytelling.
GRAND CANYON WEST
Madden crafted immersive storytelling and video assets to highlight the Hualapai Tribe as part of the tribe’s ownership of the resort.
