Agency Services
Public Relations
PR amplifies key messages with audiences travelers trust, such as reporters, bloggers, tour operators, and travel agents. Madden’s PR experts help our clients manage their earned media efforts and owned channel communications—generating coverage in key publications and building relationships among key stakeholders. This approach complements paid media efforts to deploy an integrated marketing strategy, which more effectively increases awareness and attitudes of a destination.
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Media Relations and Reporting
Madden pitches stories about destination experiences, writes and circulates press releases, and manages inbound media requests with broadcast affiliates and tourism publications across the country. We train client spokespeople for media interactions and draft key talking points for interviews. Additionally, we analyze earned media coverage and summarize how a destination is being covered in media channels.
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FAM Tours
Madden plans, invites, and executes in-destination tours with key sales and media contacts. By highlighting and showcasing different experiences and attractions in-person, our PR experts earn buy-in from audiences travelers find reputable.
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Tradeshows and Events
From sponsorships to presentations to speaking slots to booth briefings, Madden helps plan and coordinate tradeshow engagement. We also plan and execute in-destination events to unlock strategic partnerships, generate media coverage, and increase local stakeholder support.
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Strategic Communications Planning
Madden’s PR experts develop crisis communications plans to guide DMOs through public emergencies or negative events. We also create reputation management initiatives to amplify destinations’ brand values through tactics that increase public approval.
Visit Buffalo Niagara — Earned Media Coverage
Travel Media Features
Promoting our partner destinations is what we do best, and Buffalo Niagara has a lot to brag about. We reached out to travel journalists across the country letting them know about the food, culture, and experiences the hidden gem city offers. We developed a media e-newsletter for 200+ media contacts highlighting Buffalo’s need-to-know happenings and created personalized story pitches to send to reporters based on their interests. We secured coverage about the Upstate Eats Trail! in Forbes with syndicated coverage in Yahoo! and MSN, and were featured in a “5 of the Most Remarkable Waterfronts in the U.S.” article in United Hemispheres.