Creative plays a strong role in the success of a destination’s marketing. Uninspiring messages and creative will fall flat in a highly competitive marketplace. Madden’s design and content experts help our clients invest in the right things to stand out by crafting brands, capturing strong photography, and developing creative assets that nurture an emotional connection. We use creative to spark imagination, captivate audiences, and share our partners’ stories.
Madden uses a unique approach to creating or revitalizing destination brands. Our Craft Destination Brand process focuses on highlighting why targeted intent-based audiences should travel to a community. We use research, discovery sessions, workshops, interviews, and immersion tours to reveal the essence of a community and develop a brand to bring its story to life.
All marketing elements should tell a destination’s unique story to create a strong connection with travelers. Madden’s creative experts develop brand campaigns built to tell stories across all channels and tailored to resonate with target audiences. We use a cohesive and inspiring message that follows a story arc, draws people in, and makes them imagine what they will experience in a destination.
Developing Strong Assets
Photography, videography, content creation, and immaculate design are just a few of the offerings Madden brings as a full-service agency. We collaborate with destinations to tell stories through visitor guides, digital content, videos, marketing emails, logos, printed collateral, websites, out-of-home ads, and more.
Leveraging technology that tracks user behavior on web pages and data-driven insights, we create beautiful website designs, intuitive page layouts, eye-catching CTAs, and an easy-to-understand top navigation for seamless browsing.
South Carolina's Hammock Coast — Brand Identity
New branding for South Carolina’s Hammock Coast conveys the natural beauty, coastal vibes, and rich history the destination offers with a stylish and elegant logo that sets Hammock Coast apart. The brand evokes a pristine coastal experience—it shows Hammock Coast as an approachable, fun, safe, and fulfilling destination where consumers go for a low-key beach vacation and to relax and reconnect with family and friends year after year.
City of Independence — Niche Campaign Videos
Reaching a new audience was one of the first steps we took in promoting City of Independence. While known for being the home of President Truman, putting a spin on how we portrayed the rich history of key landmarks allowed us to capture consumers interested in the supernatural. The creatively spooky videos were produced and promoted to coincide with popular paranormal TV shows visiting the area.
Visit Carmel — Brand Identity & Case Study
After 10 years using the original Carmel-by-the-Sea logo, it was time for rebranding. Local destination marketing had become competitive and more dynamic than ever, plus Carmel was becoming "Visit Carmel." The creative inspiration for the new logo drew colors from the sea and the typography from its whimsical village. The new tagline "Pure Inspiration" embodies the one-of-a-kind experiences visitors have around every corner in Carmel-by-the-Sea.