Our Agile Approach
We work differently than most agencies and that’s a benefit of working with us. Madden’s teams work under an agile framework to ensure our clients’ work is delivered with ongoing transparency and unbridled flexibility. While originally created for software development, Agile is a structure that can be and is used across all industries as a modern approach to streamlining project management for a more effective and efficient way of working.
With Madden, our clients’ marketing plans are never set in stone. By focusing on iterative creative and strategic sprints rather than drawn out projects, you’ll see continuous progress each week and have the opportunity to move forward or pivot to optimize your campaigns and stay relevant.