DESTINATION INTELLIGENCE
Everything we do will be informed by data-driven insights and backed by evidence. We believe research, analytics, and reporting are essential elements of scope of work, helping us understand where our clients are, where they should go, and telling us if we’ve been successful.
OUR DESTINATION INTELLIGENCE LEADERS
Matt Clement
Managing Partner
Heather Molina
Director of Insight for Team Sasquatch
Rueben Bautista
Associate Director of Data & Research for Team Honey Badger
Our custom destination intelligence platform, Voyage, enhances situational awareness—giving our clients a critical tool to lead with an informed, measurable, and easily communicated plan.
DESTINATION INTELLIGENCE HIGHLIGHTS
VISIT BENTONVILLE
Madden compiled disparate data sources into one dashboard and provided seamless access to partners.
DISCOVER KALAMAZOO
Madden identified Kalamazoo’s top origin markets and which generated the highest ROI.
VISIT BUFFALO NIAGARA
Madden analyzed visitation data to identify new domestic opportunity markets to replace lost international visitation.
