Cookie Settings

About cookies

This control panel describes what kinds of cookies are present on this website and allows you to enable or disable different types of cookies.

Cookies are small pieces of text saved by websites to your computer. Cookies are how your computer remembers things you’ve already done on the internet and are an important part of making modern websites work properly.

Because cookies may contain information about your browsing habits, some people prefer to turn them off entirely. However, turning off cookies can prevent websites from working the way you expect.

DESTINATION INTELLIGENCE

Everything we do will be informed by data-driven insights and backed by evidence. We believe research, analytics, and reporting are essential elements of scope of work, helping us understand where our clients are, where they should go, and telling us if we’ve been successful.

OUR DESTINATION INTELLIGENCE LEADERS

Matt Clement

Managing Partner

Heather Molina

Director of Insight for Team Sasquatch

Rueben Bautista

Associate Director of Data & Research for Team Honey Badger

Our custom destination intelligence platform, Voyage, enhances situational awareness—giving our clients a critical tool to lead with an informed, measurable, and easily communicated plan.

LEARN ABOUT VOYAGE

DESTINATION INTELLIGENCE HIGHLIGHTS

VISIT BENTONVILLE

Madden compiled disparate data sources into one dashboard and provided seamless access to partners.

VISIT BENTONVILLE image

DISCOVER KALAMAZOO

Madden identified Kalamazoo’s top origin markets and which generated the highest ROI.

DISCOVER KALAMAZOO image

VISIT BUFFALO NIAGARA

Madden analyzed visitation data to identify new domestic opportunity markets to replace lost international visitation.

VISIT BUFFALO NIAGARA image

STRATEGIC PLANNING