Blog
Join us as we share new tactics, insights,
and what we’re doing in the market.
Most Recent
Great Marketing Comes with Great Responsibility
Consumers expect brands—including destinations—to think beyond the bottom line and consider the impact of marketing messages.
Don’t be Left Behind—Content Hubs are the Future
Your shiny new visitors' guide is hot off the presses and in the hands of readers… what next?
Advertising Best Practices
When it comes to advertising and marketing, it is easy to assume that something is better than nothing. But, in a world flooded with advertisements, social media algorithms and multi-formats…there are some best practices you can follow to cut through the noise.
Traveler Intents are the New Demographic
Madden challenges you to start thinking of your target audiences differently. Let our Traveler Intents tool help you reconsider your destination’s marketing mix based on your audience’s traveler intents.
Bringing Advocacy to your Marketing
Reaching your audience through authentic content is crucial. But that’s easier said than done. How do you connect your prospects with your brand in a way that gets them talking and brings value to the consumer? Short answer: Advocacy marketing.
Hello, Is it Leads You're Looking For?
Madden offers up 7 useful tips and best practices for Lead Generation. Why? Because lead generation isn't always easy but is a crucial part of being able to measure return on investment.