Search, display, social, video, native, and placed media; if it’s digital (or traditional), we do it. Our Media experts maintain certifications and on-going education in several Demand-Side Platforms (DSPs) to serve up campaign performance with cutting-edge innovations like machine learning or the latest beta offerings in the industry.
By leveraging our Google Premier Partnership—awarded to only 3% of participants—we’re granted access to early releases and insights into trending and successful programs and tactics. We pass along these exclusive benefits to our clients and use our expertise to ensure that a larger share of relevant and interested consumers choose your website over a competitor’s through paid search engine marketing, remarketing list for search ads, and search engine optimization.
Social Media Ads and Management
Whether you’re interested in every-day management and maintenance of your social media accounts, lead generation, or promotional campaign placement and optimization, our Media team includes social media experts with experience across all platforms including Facebook, Instagram, LinkedIn, and more.
Digital and Traditional Marketing
Our Media experts maintain ongoing certification and training in tactics such as lead generation, Geofencing and IP targeting, programmatic display and native advertising, connected TV, and much more. Unlike other agencies, we handle almost all of our digital media in-house, only working with a few select highly vetted vendors. We also have a staff of media buyers with 23 years of experience ready to negotiate buys for anything from print, billboards, and broadcasting, rounding out full-service agency offerings for DMOs.
Taking existing footage from our clients’ asset libraries or producing all new footage and reels with our Creative team, the media team then places and optimizes this engaging content. We often encourage our clients to invest a significant portion of their budget in video—YouTube is the second most-used search engine in the world with three- to six- second bumper ads providing the best results. Video distribution on social media offers an organic look and feel with in-feed sponsored content.
Research and Reporting
Understanding your market landscape guides your marketing decisions. By using data from mobile device IDs, our team constructs research that provides much deeper insights than can be achieved through standard intercept studies. We use this research as the foundation of our marketing campaigns. As campaigns deploy, we monitor and optimize results utilizing our custom reporting dashboard, Madden Voyage. Our team of data scientists centralize data from various sources to compile and analyze reports presented by our Account team.
Discover Crystal River — "Step Into Awesome" Brand Campaign
Discover Crystal River - Digital
For spring/summer 2020, Madden’s experts developed the “Step Into Awesome” integrated brand campaign to invite travelers to go somewhere unexpected. Unforgettable experiences in the Manatee Capital of the World are showcased through a variety of tactics that increase brand awareness, engagement and visitation. Overall YOY visitation and tax collections are up 9%!
Traverse City Tourism — Recovery Plan
My Happy Place
Traverse City Tourism’s COVID-19 recovery marketing reminds past visitors of happier times. Travelers are dreaming of getting out of their homes and searching for positivity in the content they consume—enter the “My Happy Place” campaign. Ads included a Conversant pixel which allowed us to track credit card transactions and tie visitors and their in-market spending dollars to our advertising efforts: 5,700 room nights, totaling $1.2M in gross revenue.
Visit Carmel — Dynamic Restaurant Ads
Visit Carmel - Restaurant Ads
With the creation of Carmel’s Restaurant Improvement District, our team developed a cohesive, image-driven digital campaign showcasing more than 40 restaurants with dynamic Facebook and Instagram ads that give each partner maximum exposure as part of the overall campaign.