Shaping a Clear Story for La Quinta
Summary
La Quinta wasn’t looking for a slick campaign; they wanted connection. Together, we built a refreshed brand and media strategy that put storytelling at the center. Every element—visual identity, messaging, and PR—was designed to sound like La Quinta itself: approachable, clear, and rooted in community pride. By turning city initiatives into meaningful narratives, we helped residents see themselves in the story and feel more connected to the place they call home.
Client
City of La Quinta
Scope
Agency of Record
Campaign Title
Uncovering the Gems Through PR, Brand & Media
Results
1M+
impressions on earned media
2.4M+
Mobilefuse impressions
72K+
clicks from SEM campaigns
46K+
Meta propsecting clicks
13K+
Meta remarketing clicks
media buying
Once the local campaign was established, we expanded our media targeting to immediate drive markets.
Resident sentiment
We highlighted community leaders in an “Uncover the Gems” video series.
brand launch activation
The community engagement element of our local-focused campaign was capped off by an in-market activation.
merchandise line
We extended the refreshed brand to a merchandise line to promote the relaunch and give residents a way to show pride in their community.
