Making the Web Feel Like the Water
Summary
Florida’s Sports Coast doesn’t sit still—and neither should its website. Madden built a new digital home that moves like the destination itself: bold, fast, and full of adventure. We tossed out the template and designed a site that feels like diving into the Gulf—bright, refreshing, and a little daring. From intuitive UX to storytelling that makes you want to grab a paddle, every click fuels that signature Sports Coast energy: go big, have fun, repeat.
Client
Florida's Sports Coast
Scope
Website
Campaign Title
Website Redesign
Results
92%
increase in organic traffic
56%
increase in search visibility
114%
increase in website traffic
30%
decrease in bounce rate
Remarkable Results
Since the launch of the new FLSportsCoast.com, the site has experienced remarkable results. These impressive achievements were made possible by implementing a simplified top navigation, providing users with clear directions, and optimizing the site’s crawl path for search engines, resulting in improved SEO.
Awards
FLSportsCoast.com won the highest honor, “The Henry,” for best website at the 2023 Flagler Awards during the annual FL Governor’s Conference on Tourism and the 2022 Bronze HSMAI Adrian Award.
