The Sunny Side of the Bay
Summary
With San Francisco and other destinations competing for attention, Tri-Valley needed to carve out its own identity in a crowded market. Together, we built the “Sunny Side of the Bay” brand—anchored in its 300+ days of sunshine, wine country roots, and outdoor escapes. Through bold creative, interactive ads, and smart media placements—including an Expedia co-op—we gave Bay Area travelers a reason to choose Tri-Valley. The campaign made it clear: this community shines brighter.
Client
Visit Tri-Valley
Scope
Agency of Record
Campaign Title
Brand Refresh for Visit Tri-Valley
Results
$1.3M
Expedia Gross Bookings
5.8M
Google Display Impressions
18k+
Meta Clicks
1.3M
Mobilefuse Impressions
building brand awareness
With a strong brand identity in place, we built brand awareness through a mix of strategic media buys targeting leisure travelers.
