A Fresh Identity for a Growing Community
Summary
Orange County’s tourism identity needed clarity and cohesion to unite its diverse offerings. We partnered with the community to develop a brand that felt authentic to residents while inspiring visitors. By highlighting the county’s agricultural roots, local pride, and sense of place, the new brand positioned Orange County as more than a stop along the way—it became a destination with its own story worth experiencing.
Client
Pick Orange County
Scope
Brand Identity
Campaign Title
Pick Orange County Brand Launch
