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Privacy Policy

Last Updated: November 18, 2025

Your privacy is important to Madden Media (“Madden,” “we,” “us,” or “our”). This Privacy Policy describes how we collect, use, and disclose personal information that we may collect anytime you interact with us including when you visit our website, contact us, apply to work with us, or subscribe to our communications. Madden provides marketing services to other organizations, and to the extent we process personal information on behalf of our clients as a service provider, our contract with our client governs the use of that information.

Please take a moment to review this Privacy Policy. By using our website, you are agreeing to the terms of this Privacy Policy. 

What Information We Collect

Our website is not intended for use by those under the age of 16, and we do not knowingly collect, use, process or otherwise disclose information about children under the age of 16. 

Categories of personal information we collect. The types of personal information we obtain about you depends on how you interact with us. When we use the term “personal information”, we are referring to information that identifies, relates to, describes or can be associated with you. In the past twelve (12) months, we have collected the following categories of personal information:

Information you provide to us. We may collect personal information that you voluntarily provide when you use or interact with our website. For example, when completing the “Contact Us” form or subscription to our newsletter, the types of information we collect may include your name, email address, company name, and any other information you choose to include in your message. We also collect personal information when you sign up and participate in our webinars or other industry events that we host.

Information we collect automatically. As you use our website, we may use technologies that collect certain information about you automatically, including analytics providers that tell us how you navigate our website and automated chat functions to answer questions. To do this, we may use different technologies that collect certain information about how you access and use our website. For more information, please see our “Cookies and Other Technologies” section below.

Information we collect from other sources. We may receive personal information about you from third parties that help us operate our website and services. For example, our website includes an embedded third party application platform that collects information you provide when submitting an online application. We may also collect personal information from the organizers of industry events and conferences that we participate in or sponsor. 

Cookies and Other Technologies

As is standard practice on most websites, Madden and third parties may use a variety of technologies that collect information automatically, including cookies, pixels, web beacons, flash cookies, and logging. Those technologies may collect, among other things, Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We may use this information to analyze trends and traffic patterns, to administer the site, to track users’ movements around the site and to gather demographic information about our user base. We may also use cookies and other technologies to (i) help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there; (ii) to make sure that our online advertising is bringing customers to our products and services; and (iii) to customize your experience and provide greater convenience each time you interact with us. You may change your cookie settings on our website by navigating to the footer of any page and clicking “Change Cookie Preferences.”

Cookies. We think it is important that you understand cookies. A cookie is a small text file that is sent to your browser when you access a website, including the services. We and the third parties described below may use session cookies. A session cookie is available only during the course of the browser session; the information is not sent to or stored on a computer’s hard drive. Closing the browser or logging off will invalidate the session cookie. You also have the choice to enable a persistent cookie, which will remember your login information each time you visit the website.

Web Beacons. “Web beacons” or “tracking pixels” are electronic images, tags or scripts that allow a website to access cookies, and, among other things, help track general usage patterns of visitors to a website. Web beacons can recognize certain types of information, such as cookies, time and date of a page view and a description of the page where the web beacon is placed. We and the third parties described below may use web beacons to compile information regarding your use of the website.

Email Tracking. In some of our email messages we use a “click-through URL” linked to content on the Madden Media website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked, simply avoid clicking text or graphic links in the email.

How We Use Information

We may use your personal information:

When We Disclose Your Information
We will disclose your personal information to any other person as specified at the point of collection and as otherwise set out in this Policy. We may also disclose your personal information as you direct us to or where you have consented to such disclosure. We may also disclose your personal information to a buyer or other successor in the event of or during a merger, divestiture, restructuring, dissolution, or other sale or transfer of some or all of our assets or equity, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information is among the assets transferred. We may also disclose your personal information to comply with any court order or legal obligation, including responding to any lawful government or regulatory request, or if we believe disclosure is necessary to enforce or protect our rights, property, safety, or that of our users or third parties. We may also disclose, and have disclosed in the past 12 months, personal information to the following third parties:

Category of Information DisclosedCategories of Service Providers and Third Parties with whom Personal Information is Disclosed 
IdentifiersWith our affiliates, subcontractors, service providers, and other third parties we use to support our business (including marketing and analytics providers); social media networks; our clients when we run sweepstakes, marketing campaigns, or other contests; and legal or regulatory authorities and other relevant third parties for legal reasons.
Commercial InformationWith our affiliates, subcontractors, service providers, and other third parties we use to support our business; and legal or regulatory authorities and other relevant third parties for legal reasons.
CommunicationsWith our affiliates, subcontractors, service providers, and other third parties we use to support our business and legal or regulatory authorities and other relevant third parties for legal reasons.
Market Information With our affiliates, subcontractors, service providers, and other third parties we use to support our business; and legal or regulatory authorities and other relevant third parties for legal reasons.
Internet or Other Similar Network InformationWith our affiliates, subcontractors, service providers, and other third parties we use to support our business; our clients when we run sweepstakes, marketing campaigns, or other contests; social media networks; and legal or regulatory authorities and other relevant third parties for legal reasons.
Demographic InformationWith our affiliates, subcontractors, service providers, and other third parties we use to support our business; social media networks; our clients when we run sweepstakes, marketing campaigns, or other contests; and legal or regulatory authorities and other relevant third parties for legal reasons.
Applicant InformationWith our affiliates, subcontractors, service providers, and other third parties we use to support our business; and legal or regulatory authorities and other relevant third parties for legal reasons.
Inferences & InterestsWith our affiliates, subcontractors, service providers, analytics providers, and other third parties we use to support our business; our clients when we run sweepstakes, marketing campaigns, or other contests; social media networks; and legal or regulatory authorities and other relevant third parties for legal reasons.

Sale and Sharing of Personal Information
When you interact with our website, we may use or authorize third party partners and service providers to use cookies, web beacons, and similar technologies to improve your experience with us or to show you relevant online advertisements. We may also run marketing campaigns or sweepstakes for our clients and share personal information with them as leads. Our sharing of your personal information in this way may constitute “selling”, “sharing”, or “targeted advertising” under applicable U.S. state privacy laws. The term “sale” is broadly defined by some U.S. state privacy laws and includes sharing personal information for monetary or other valuable consideration.

To the extent this is considered “selling”, “sharing”, or “targeted advertising”, in the preceding 12 months, we have sold or shared the following categories of personal information for the purpose of showing you ads about our services and products:

To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by clicking on the “Do Not Sell or Share My Personal Information” link below.

In addition, some browsers offer you the ability to opt out of the sharing of your personal information by turning on a Global Privacy Control. You can turn on a Global Privacy Control in your web browser or browser extension or by visiting https://globalprivacycontrol.org/. Please see the California Privacy Protection Agency’s website at https://oag.ca.gov/privacy/ccpa for more information on valid Global Privacy Controls. At this time, we endeavor to respond to browser-based opt-out signals sent through the Global Privacy Control.

Your Choices About Our Collection, Use, and Disclosure
You may have certain rights relating to your personal information based on local laws. Depending on where you live and subject to certain exceptions, you may have the following rights:

Exercising Your Rights
To exercise your rights described above, please submit a verifiable consumer request to Madden by:

Only you, or a person that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. If you are making a request on behalf of another person, you must provide written legal documentation that you are authorized to act on behalf of that individual. The verifiable consumer request must:

We may not be able to fulfill your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. To verify your identity, we may request up to three pieces of personal information about you, and we reserve the right to take additional steps as necessary to verify your identity if we have reason to believe a request is fraudulent. If you do not agree with how we responded to your request, you may ask us to review our decision by contacting us through the above noted methods.

Response Timing and Format
We endeavor to respond to a verifiable consumer request within 45 days of receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver the written response by mail or electronically, at your option. The response we provide will also explain the reasons it cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

If you wish to appeal a decision we have made regarding your consumer request, you can submit your appeal by:

How We Protect Your Personal Information
Madden takes precautions – including administrative, technical, and physical measures – designed to safeguard your personal information. Please keep in mind that the transmission of information over the Internet and on mobile platforms is not always secure, which means we cannot and do not guarantee the security or confidentiality of any personal information you provide to us. Given its reality, your use of our services, and your decision to provide personal information to us, is at your own risk.

Retention of Information
Madden will retain your personal information only for as long as is necessary for the purposes set out in this Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. 

Third party Privacy Policies
Please be aware that other websites, when accessed through our website, may collect personally identifiable information about you. The information practices of those third party websites linked to Madden are not covered by this Privacy Policy. 

Changes to this Privacy Policy
We may update this Privacy Policy to reflect material changes in the manner in which we deal with personal information, including complying with law or self-regulatory standards, or for business purposes. We encourage you to review it regularly. Your continued use of the services and our website after we make changes is deemed to be your acceptance of any changes.

Contact
To ask questions or comment about this Privacy Policy or to remove or change your contact information in our database, or to not receive future mailings or other communications, as well as other inquiries, please contact us at any time using one of the options below: