Growing Opportunity in Florida’s North
Summary
Suwannee County has always had heart—it was time to show the world its potential. Madden partnered with the community to tell an economic story rooted in place: strong local business, a welcoming workforce, and room to grow. Through bold creative, smart digital strategy, and storytelling that felt as genuine as the people behind it, we helped Suwannee position itself as more than a beautiful place to visit—it’s a smart place to build a future.
Client
Visit Suwannee County
Scope
EconDev
Campaign Title
Economic Development Campaign
Results
1.8M+
Google display impressions
70%
increase in engaged web sessions
68%
increase in organic traffic
24K+
LinkedIn impressions
Authenticity at Scale
Real voices made the difference. Featuring local professionals helped shift the perception from rural to ready, ready for business, investment, and innovation.
Strategic Distribution
Each platform played a role in reaching a different audience, whether it was investors on LinkedIn or passive viewers on YouTube. Retargeting brought people back for deeper engagement.
Performance Across the Board
The campaign outpaced benchmarks in video views, paid search, and organic sessions, cementing Suwannee’s growing digital presence.
