California’s Film Incentive Just Got a $750M Boost—Here’s How Your Community Can Win
The spotlight’s shifting. Are you ready to step into it?
California lawmakers just approved a massive expansion to the state’s Film & TV Tax Credit Program—$750 million in funding to bring productions back home. That’s not a press release win. That’s a once-in-a-decade opportunity for communities across the state to turn filming into a full-blown economic strategy.We’re talking hotel stays. Local crews. Small business dollars. Long-term tourism built on short-term shoots.
But here’s the thing: funding alone doesn’t make you film-ready. Strategy does.
What We Do
We help communities build film economies—not film brochures.
At Madden, we work with tourism teams, economic developers, and community leaders to transform locations into production-ready powerhouses. Think less red tape, more real returns. Our approach goes beyond promotion—we dig in, build messaging that resonates with both filmmakers and travelers, and help turn screen time into real-world impact.
We Help Communities:
- Define and own their film identity
- Package local stories and landscapes in ways producers and travelers care about
- Market filming opportunities with long-term tourism in mind
- Build internal buy-in (because film tourism only works when everyone’s aligned)
- Create film-ready media, location guides, and brand assets that don’t feel templated
learn more about our film tourism expertise
Ready to Make California’s Incentive Work For You?
$750M in funding is a start. Let’s make it count.
If you’re ready to build a film economy that benefits your entire community, we’re ready to get to work.