Pride, History, and Heart at the Edge of the Cape
Summary
For more than a century, Provincetown has been a haven for artists, dreamers, and the LGBTQ+ community—a place where everyone belongs at the end of the Cape. Madden partnered with the Tourism Office of Provincetown to build a digital strategy that celebrated that freedom. From the Pilgrim Monument to the vibrant nights of Commercial Street, we crafted campaigns that turned celebration into connection and storytelling into belonging.
Client
Provincetown Tourism
Scope
Digital Media
Campaign Title
Digital Media Campaigns
Results
340%
increase in website visits
26M+
paid media impressions between 2024-2025
3.2M+
video views
522%
increase in website engagement
Adventures filled with Pride: A Campaign Rooted in Truth:
Adventures filled with Pride echoed what Provincetown has always been: a place where identity isn’t seasonal. From cozy winter inns to spring gallery crawls, the campaign expanded visibility into the quieter months without diluting a single ounce of who they are.
Storytelling That Carried the Weight of Legacy
We were honoring generations. Our campaign nodded to Ptown’s rich historic inclusive culture, activist history, and hospitality. Stories weren’t filtered or polished. They were lived in. Authentic. Reverent.
When the Camera Rolls, Ptown Speaks for Itself
With 3.2M views, campaign video assets became one of the most powerful tools to convey Provincetown’s off season charm and personality. They were visual proof that the town stays thriving year-round.
Bottom Line?
Some places need a campaign to stand out. Provincetown? It just needed a spotlight in the right season. No reinvention. Just a clearer signal to the world: Provincetown is always worth the trip.
