Slow Down on the Hammock Coast

The new logo for Hammock Coast embodies the serene charm and natural beauty of this tranquil destination. Inspired by its lush landscapes, serene beaches, and outdoor adventures, the design captures the essence of slowing down and cherishing life’s simplest pleasures, ensuring it stands out as a peaceful retreat.

South Carolina’s Hammock Coast is the kind of place where you’re reminded to slow down, breathe deep, and soak up life’s simplest pleasures. For over a decade, Madden has been the Hammock Coast’s partner in making those moments unforgettable. From creative campaigns to SEO wizardry, we’ve helped shine a spotlight on this hidden gem, showing the world why it’s the perfect place to escape the ordinary.

Search engine optimization might not always sound exciting, but for the Hammock Coast, it’s been a game-changer. We’ve taken a deep dive into their digital presence, ensuring they’re seen by the audiences they aim to reach most.

Here’s how:
• Answering the right questions: We created FAQ content that speaks directly to niche audiences, like birding enthusiasts, answering the questions they’re already searching for.
• Claiming the Spotlight: By positioning the Hammock Coast as the destination for birding and outdoor lovers, we’ve made sure it stands tall next to nearby destinations like Myrtle Beach.
• Keeping it Fresh: Quarterly SEO updates for both Hammock Coast and Pawley’s Island keep this charming locale in the digital conversation.

Partnering on media buys and strategy, here’s what we’ve achieved together:
• Birding Festival Buzz: We launched media campaigns to support the annual birding festival, which sold out in its first year and continues to grow with hundreds of attendees.
• Interactive Maps: We developed user-friendly, interactive maps for the Hammock Coast’s website, making trip planning simple and enjoyable.
• Ongoing Digital Campaigns: We focus efforts on a range of platforms, including Google display and video ads and Meta remarketing campaigns, to keep the conversation about Hammock Coast active year-round.
• Grant Support: We ensure all ads meet state grant requirements, helping the Hammock Coast secure tax reimbursements that are reinvested into the destination and its local community.

Email marketing is a powerful tool for the Hammock Coast, consistently delivering results. New subscribers are welcomed with a personalized email series that feels like a warm handshake, and highlights all the destination has to offer.

Through targeted lead generation campaigns, we’ve grown their email list year-over-year, engaging new audiences while keeping current subscribers informed and inspired.

Next up: a drip campaign delivering timely, interest-based content to keep the Hammock Coast top of mind throughout every stage of the travel planning journey.