Telling the Comeback Story of the City That Never Quits
Summary
Buffalo’s not trying to reinvent itself—it’s reminding the world who it’s always been. Madden partnered with Visit Buffalo Niagara to shape a PR strategy that put the city’s creativity, grit, and heart front and center. Through national media placements, local storytelling, and a little Buffalo swagger, we helped shift the narrative from “Rust Belt” to renaissance—showing that this community doesn’t chase trends; it builds its own.
Client
Visit Buffalo Niagara
Scope
Public Relations
Campaign Title
Public Relations Campaign
Results
460M+
reach from earned media coverage
20+
pieces of earned media
9
press visits secured
40%+
open rate for quarterly newsletter
Amplify paid media
We supplemented the DMO’s paid media with quarterly newsletters to travel media contacts, weekly personalized pitching, and attendance at Travmedia’s International Media Marketplace. We secured over 20 pieces of earned media coverage.
