Turning Scrolls Into Stays with Influencer Storytelling
Summary
Fairfax County sits next to the nation’s capital—but its story is entirely its own. To boost awareness and inspire real visits, Madden built an influencer campaign that captured Fairfax through the eyes of travelers who crave meaningful moments. We paired authentic voices with scroll-stopping creative, highlighting the area’s culture, food, and unexpected charm. The result: content that didn’t just rack up likes—it turned them into booked weekends.
Client
Visit Fairfax
Scope
Digital Media
Campaign Title
Visit Fairfax Influencer Marketing Campaign
Results
4.7M+
potential earned media reach
438K+
impressions
280K+
video impressions
Creating Inclusive Journeys through Authentic Storytelling
This campaign went beyond promotion, fostering genuine connections with niche groups, including travelers with disabilities. Rooted in inclusivity and dynamic storytelling, Madden showcased Fairfax as a destination through relatable, impactful experiences. Authentic narratives and imaginative visuals invite every audience to explore Fairfax in a thrilling, accessible way.
Bringing Fairfax’s Family-Friendly Charm to Life
Family influencers—@the_traveling_sullivans, @welcomingsavannah, and @NYCmamaplus2—highlighted Fairfax as a year-round family retreat. From the lively Reston Town Center to cozy marshmallow roasting at Bull Run Festival of Lights, they shared seasonal moments that radiate warmth and invite families to create lasting memories in Fairfax.
Inviting Couples to Discover Fairfax’s Quiet Escapes
Outdoor influencers @ylliandgeorgia and @boboandchichi showcased Fairfax as a serene couple’s getaway. Across Instagram, TikTok, and Facebook, they captured scenic hiking trails and tranquil spots like Meadowlark Botanical Garden, inviting couples to discover Fairfax’s peaceful charm.
Showcasing Fairfax’s Accessibility for All Travelers
Accessibility influencers @curbfreecorylee and @wonders_within_reach showcased Fairfax as a welcoming, disability-friendly destination, highlighting Great Falls Park, Meadowlark Botanical Garden, and Mount Vernon. Madden boosted @curbfreecorylee’s content with paid media and an in-depth blog, underscoring Fairfax’s commitment to inclusivity for all visitors.
