Honoring Idaho’s Indigenous Voices

Summary

Idaho is home to five federally recognized tribes, and Visit Idaho wanted its storytelling to reflect that heritage authentically. Partnering with NativesOutdoors and three participating tribes, we co-created a campaign that amplified Native voices through guide features, video profiles, and digital stories. By spotlighting artists carrying on cultural traditions, the work preserved history while building trust with communities. The effort reshaped the state’s visitor narrative—making it more inclusive, more accurate, and more deeply connected.

Client

Visit Idaho

Scope

Campaign Title

Indigenous Voices of Idaho Campaign