Showcasing the Heart of California’s Heartland
Summary
Modesto’s story runs deeper than cruising down McHenry or “American Graffiti” fame—it’s a city fueled by creativity, grit, and community pride. Madden teamed up with Visit Modesto to reframe that story through PR that felt personal. From spotlighting farm-fresh flavors to reviving downtown’s arts scene, we helped media and travelers see Modesto for what locals already know: it’s the real California, where authenticity isn’t a campaign—it’s a way of life.
Client
Visit Modesto
Scope
Public Relations
Campaign Title
Visit Modesto Public Relations
Results
10K+
campaign-driven web visits
122%
increase in website click-through-rate
230M+
potential earned media reach
$2.1M+
in earned media value
