Showcasing the Heart of California’s Heartland
Summary
Modesto’s story runs deeper than cruising down McHenry or “American Graffiti” fame—it’s a city fueled by creativity, grit, and community pride. Madden teamed up with Visit Modesto to reframe that story through PR that felt personal. From spotlighting farm-fresh flavors to reviving downtown’s arts scene, we helped media and travelers see Modesto for what locals already know: it’s the real California, where authenticity isn’t a campaign—it’s a way of life.
Client
Visit Modesto
Scope
Public Relations
Campaign Title
Visit Modesto Public Relations
Results
10K+
campaign-driven web visits
122%
increase in website click-through-rate
230M+
potential earned media reach
$2.1M+
in earned media value
NATIONAL COVERAGE
Paid traffic after the Travel & Leisure feature caused Modesto’s listings to blossom beautifully! Modesto saw a 122% increase in CTR with big boosts on their Places to Stay and What to Do pages and Almond Blossom Cruise and Hotel Listings are the top landing pages for January for the first time since Madden started working with Modesto.
