Destination Intelligence

What DMOs Can Learn About Marketing Measurement from Adobe Part 3: Connecting Marketing Efforts to Community and Economic Outcomes

Jul 24, 2024 / Kayli Hannah

For DMOs, with no control over the final point of conversion, tracking success or return on investment isn’t always easy. Part one looks at Adobe’s model and how DMOs can apply it to manage and measure their marketing impact, while part two dives deeper into the challenges of marketing attribution for DMOs. More

What DMOs Can Learn About Marketing Measurement from Adobe Part 2: The Challenges of Attribution

/ Megan Filak

For DMOs, with no control over the final point of conversion, tracking success or return on investment isn’t always easy. The following is part two in a three-part series and focuses on the difficulties in pulling together data points to communicate marketing success. More

What DMOs Can Learn About Marketing Measurement from Adobe Part 1: Lessons in Attribution

Jul 22, 2024 / Megan Filak

For DMOs, with no control over the final point of conversion, tracking success or return on investment isn’t always easy. The following is part one in a three-part series that looks at Adobe’s model and how DMOs can apply it to manage and measure their marketing impact. More