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America250 Across the Ages: How to Celebrate with Every Generation in Mind

Jul 03, 2025 / Megan Filak

July 4, 2026, marks a big moment: America’s 250th birthday. And while the fireworks will fly and the anthems will blare, the real magic? It’s going to happen in communities across the country. Town squares, riverfronts, historic sites, and unexpected places will all be stages for something uniquely powerful—a chance to reconnect, reimagine, and reignite pride in place. More

The DMO’s Guide to a Crisis Communication Plan That Works

Jun 13, 2025 / Megan Filak

Let’s face it—nobody schedules a crisis. But when disaster (or disruption of any kind) knocks on your community’s door, the last thing you want to do is scramble for a plan while your inbox floods and everyone—from visitors to board members to media—expects you to have answers.  Moments like this is when trust is either earned or lost, where having a crisis communication plan turns chaos into coordination. More

Madden Media: The Sports Marketing Agency to Elevate Your Game

Sep 03, 2024 / Megan Filak

Diving into sports tourism can propel your destination into the big leagues, scoring not only for your partners, but for your local economy as a whole. As a growing catalyst for travel across the United States, the sports-event industry had a direct economic impact of more than $52 billion in 2023 alone, according to Tourism Economics. More

Our Biggest Takeaways from the PRSA Travel and Tourism Conference 

Jun 07, 2024 / Megan Filak

When it comes to destination PR, the true constant in an ever pivoting discipline is Public Relations Society of America’s Travel  and Tourism Section. This group convenes once a year with a conference to gather the greatest communicators from destinations, hotels and attractions to celebrate, learn and inspire storytelling for the year to come. More

How AI and Evolving Revenue Models Are Revolutionizing Media Publishers

Jun 03, 2024 / Megan Filak

Today we’re often comparing the written words of AI, spit out from a quick prompt, to expert marketers and journalists. The truth is that we no longer need to be comparing artificial intelligence to the human touch, but rather understanding the ecosystem in how content is fueling AI and thus fueling potential visitor interactions with your destination.  In the past month we’ve seen major publishing companies like Vox, Atlantic, and Dotdash Meredith leap into a partnership with OpenAI to utilize their content to train future models.  This news is more than just headlines; it's a signpost to the future of media. More