Jul 03, 2025 / Megan Filak
July 4, 2026, marks a big moment: America’s 250th birthday. And while the fireworks will fly and the anthems will blare, the real magic? It’s going to happen in communities across the country. Town squares, riverfronts, historic sites, and unexpected places will all be stages for something uniquely powerful—a chance to reconnect, reimagine, and reignite pride in place. More
Jun 13, 2025 / Megan Filak
Let’s face it—nobody schedules a crisis. But when disaster (or disruption of any kind) knocks on your community’s door, the last thing you want to do is scramble for a plan while your inbox floods and everyone—from visitors to board members to media—expects you to have answers. Moments like this is when trust is either earned or lost, where having a crisis communication plan turns chaos into coordination. More
Mar 28, 2025 / Kate Balch
how to work with travel influencers & content creators for dmos and destinations Once upon a time (okay, ten years or so ago), travelers planned their adventures with more traditional forms of media and content. But today? More
Sep 03, 2024 / Megan Filak
Diving into sports tourism can propel your destination into the big leagues, scoring not only for your partners, but for your local economy as a whole. As a growing catalyst for travel across the United States, the sports-event industry had a direct economic impact of more than $52 billion in 2023 alone, according to Tourism Economics. More
Aug 08, 2024 / Megan Filak
So your destination gets a top hit in a coveted publication. Now what? Understanding the true impact of your media coverage is crucial. Accurate and reliable media measurement is a cornerstone of strategic communication planning and evaluation. More
Jun 07, 2024 / Megan Filak
When it comes to destination PR, the true constant in an ever pivoting discipline is Public Relations Society of America’s Travel and Tourism Section. This group convenes once a year with a conference to gather the greatest communicators from destinations, hotels and attractions to celebrate, learn and inspire storytelling for the year to come. More
Jun 03, 2024 / Megan Filak
Today we’re often comparing the written words of AI, spit out from a quick prompt, to expert marketers and journalists. The truth is that we no longer need to be comparing artificial intelligence to the human touch, but rather understanding the ecosystem in how content is fueling AI and thus fueling potential visitor interactions with your destination. In the past month we’ve seen major publishing companies like Vox, Atlantic, and Dotdash Meredith leap into a partnership with OpenAI to utilize their content to train future models. This news is more than just headlines; it's a signpost to the future of media. More
Jul 12, 2023 / Megan Filak
“If a young man tells his date how handsome, smart and successful he is - that's advertising. If the young man tells his date she’s intelligent, looks lovely and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. More