Nov 21, 2024 / Megan Filak
If you’ve found your way to this blog, chances are you already know how important a tourism marketing plan is to your destination. A well-defined strategy allows a DMO to showcase its destination’s unique assets, drive hotel bookings, and support its local economy. More
Nov 05, 2024 / Megan Filak
Artificial intelligence (AI) is changing how many people live and work, so it’s no surprise that it’s also influencing how they travel. Before they ever set foot in a destination, a growing percentage of travelers are using AI in their booking process. More
Sep 11, 2024 / Megan Filak
As summer moves into fall and students dive into math, science, and the ABCs, we’re diving in too. Except forget the chalk dust and homework — we’re exploring the science of online search and how including the right terms to your DMO’s online content can add up to big wins leading potential visitors to your website. Utilizing insights from Answer the Public, we put together these ABC’s for online search for DMO websites. More
Apr 29, 2024 / Megan Filak
Before the hotel room is booked, before the flights are paid for or the route is decided most trips start with a search. Most users start broad, angling to find a destination that aligns with their own specific needs and personal tastes. More
Apr 22, 2024 / Megan Filak
In today's digital age, the internet serves as a crucial gateway to services, information, entertainment, and just about everything else under the sun. The importance of making this digital gateway accessible to all cannot be overstated, especially for DMOs. More
Apr 03, 2024 / Megan Filak
In an age where artificial intelligence is reshaping the travel landscape, Google's announcement of a Generative AI Trip Planner has sparked a mix of excitement and concern among DMOs. This innovative tool, integrated directly into Google's search ecosystem, promises to simplify trip planning for users by generating itineraries based on rich content. More