Explore with Voyage

Meet Voyage, Madden’s all-in-one data analytics service, designed to put the power of actionable insights directly in your hands. From understanding who’s visiting your destination to attributing ROI for marketing campaigns, Voyage has you covered.

Meet the Voyage Solution

We know that managing and interpreting data can feel like navigating uncharted waters. That’s why each Voyage solution is purposely designed to provide clear, actionable insights across the traveler’s journey (and more efficiently attribute marketing spend and ROI). 

Voyage isn’t just a set of dashboards — it’s a trusted co-pilot, always on, giving you the insights you need to lead with confidence and clarity. Each solution in our suite of data services, from Voyage GPS to Voyage Atlas to Voyage Beacon to Voyage Waypoint, serves a distinct purpose while working in harmony to deliver a holistic understanding of your destination marketing impact. Discover what our Voyage suite of solutions can help you bring more economic impact to your destination.

Why Voyage?

• Always-on Expertise: Voyage goes beyond traditional dashboards by offering a holistic data intelligence service. When it comes to dashboards, we don’t set it and forget it, Voyage combines powerful dashboards with hands-on support to interpret, communicate, and act on the data Our team actively monitors, analyzes, and fine-tunes insights to ensure your marketing and campaigns continuously improve. With Voyage, reporting is not just accessible, it’s actionable. 
• A Suite of Integrated Data Solutions: access all of your destination intelligence, audience insights and marketing performance metrics, all in one centralized place.
• Tailored to Your Specific Goals: Whether you’re looking to attract more visitors, improve campaign ROI, or better understand audience behaviors, each data solution provides insights aligned with your marketing goals.

Discover the Voyage Data Solutions

Destination Intelligence

Your compass for understanding the travel landscape and its impact

Voyage GPS brings together critical data on visitation, lodging, economic impact and much more, giving you an in-depth look at your destination’s tourism sector. With Voyage GPS, you’ll know where your visitors come from, their spending habits, and how various events and attractions drive local revenue. This service makes your destination data actionable, helping you align with Key Business Objectives and plan for future growth.

Key metrics include: 

• Visitation Patterns
• Points of Interest 
• Lodging Data 
• Economic Impact 
• Event Performance 

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Audience Intelligence Solutions

Dive deeper into audience insights and discover what makes your visitors tick.

Voyage Atlas is all about understanding the people behind the travel. Get to know your audience’s preferences, interests, and behaviors across digital and social platforms. From brand affinities to streaming habits, Voyage Atlas helps you align your marketing strategies with your audience’s values and tailor messages that resonate. Turn data into a connection with the insights that reveal who your visitors are and what brings them back.

Key Metrics include:

• Demographics
• Media Trends 
• Where Travelers Spend Their Time Online
• Brand Affinities 
• Driving Factors For How They Make Travel Decisions

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Paid Media Intelligence Solutions

Guiding your marketing strategy with real-time data insights.

Voyage Beacon is your guide to understanding the impact of every dollar spent on marketing, with clear insights into how your campaigns and initiatives are performing across digital and non-digital channels. This isn’t just another data tool; it’s your go-to for tracking your paid media investment, so you’ll know exactly what’s working and where to drive your strategy. Think of Voyage Beacon as your marketing adventure guide: with real-time insights and tailored reports, you’ll be able to catch trends early, adjust on the fly, and keep that ROI climbing.

Key Metrics include:

• Campaign Performance
• Channel Insights
• Digital and Non-digital Marketing Impact

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Owned Content Intelligence for Storytelling Success

Uncover the impact of your storytelling with Voyage Waypoint.

Voyage Waypoint focuses on measuring the effectiveness of your digital content, providing deep insights into how well your stories and content resonate with travelers. From blogs and videos, to social posts, Voyage Waypoint tracks performances across your marketing channels to show what’s inspiring, engaging, and ultimately driving action. With these insights, you can refine your messaging to create stronger connections with your audience, ensuring your content fuels engagement and supports your marketing goals at every step. 

Key Metrics Include: 

• SEO Performance
• Email Performance
• Social and Digital Content Impact 
• Traffic Sources 
• Take the guesswork out of content performance. Learn how Voyage Waypoint can spotlight the stories that captivate and convert.

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Public Relations and Earned Media Analytics & Impact

Shine a spotlight on your PR and earned media success with Voyage Flare. This data service line empowers your destination with precise metrics for real-time updates on media impressions, readership, and performance. From tracking campaign reach and impressions, to measuring impact of press trips, Voyage Flare ensures your PR efforts drive real results.

Key Metrics Include: 

• Earned media impressions 
• Global media tracking 
• Strategic insights on PR campaign performance