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ESTO 2024

thank you!

We are grateful we were able to connect this year at the ESTO conference. Please check out some of our data insight tools below!

ESTO 2024

voyage atlas

At Madden, we’re passionate about helping DMOs create meaningful connections with travelers. Our in-house research and analytics team offers detailed insights into travel intent personas to help you craft stories that resonate with potential visitors. Explore our comprehensive traveler profiles to understand where your audience spends their time online, which platforms they engage with the most, preferences, behaviors, and intent—helping you tailor your marketing strategies.

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ESTO 2024

ai media measurement tool

Current measurement of Barcelona Principles is a manual effort and often leaves room for human bias. Utilizing AI, we’ve been able to create a ChatGPT measurement tool to automate your media evaluation. 

We’ve created a basic framework of scorecard that you can insert any placement into, offering a deeper understanding of the true value.

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Reach out now to discuss custom solutions for your DMO!
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