Madden Media Acquires Texas-Based Arsenal Advertising
February 18, 2025
Today, we are thrilled to announce a significant milestone in our journey: the acquisition of Texas-based creative powerhouse, Arsenal Advertising. This union is more than just two teams coming together — it’s a fusion of creative visionaries, each bringing unique strengths and a shared passion for pushing ideas further and making a bigger impact.
A Synergy of Talents
At Madden, we’ve always prided ourselves on delivering innovative marketing solutions for destinations that drive results. Arsenal Advertising complements our mission with their exceptional expertise in brand building and creative storytelling. Together, we are poised to elevate our services, offering a more comprehensive suite of solutions to our valued clients.
“Arsenal cuts through the noise to build real connections between brands and their audiences,” said Dan Janes. “They’re not just about making things look good; they’re about making an impact—and bringing them into the Madden fold is an asset in our storytelling for our clients.”
Fueled by Passion and Possibility
Both teams are buzzing with excitement about the possibilities this acquisition brings. Our combined resources and talents mean we can push creative boundaries further, explore new strategies, and deliver even more impactful campaigns. The leadership at Arsenal Advertising shares our commitment to excellence, and together, we envision a future filled with groundbreaking projects.
“We’ve always believed branding is about deeply understanding our clients, uncovering what makes them authentic, and creating a voice that not only sets them apart but resonates in everything they do,” said Arsenal’s Creative Director, Jonathan Smith. “Joining Madden allows us to stay true to that approach while expanding our reach and helping more clients tell their stories the right way.”
Looking Ahead: The Future of Our Partnership
As we embark on this new chapter, we invite you to join us in the excitement. Stay tuned for updates on upcoming projects, and insights into how our expanded team is working together to achieve marketing excellence. The future is bright, and we are eager to share our journey with you.
Together, Madden and Arsenal Advertising are joining forces to deliver a full-service marketing experience that fuses sharp strategic thinking with fearless creative execution. We are grateful for your continued support and look forward to achieving new heights together.
Here’s to a future filled with innovation, collaboration, and success.
