Madden Media is excited to announce Matt Stiker as its Senior Vice President, Strategy. Stiker brings a wealth of executive-level marketing communications experience to the agency, where his new role will focus on brand strategy and business development.
“Matt’s combination of agency experience and tourism expertise will ensure Madden continues to grow and generate positive results for our clients,” said Dan Janes, CEO at Madden Media. “His perspective will bring invaluable insights to our agency as we serve communities across the country, and as we help lead them through the most challenging time our industry has faced.”
Prior to joining Madden, Stiker was the Senior Vice President, Travel for BVK, where he worked with the Aspen Chamber Resort Association, the Town of Ocean City, Maryland, Visit Estes Park Colorado and Visit St. Pete/Clearwater, Florida. Additionally, his past professional experience includes working as the Executive Vice President and Chief Marketing Officer for the San Francisco Travel Association and Chief Marketing Officer and Senior Vice President of Sales with CityPASS.
“I couldn’t be more excited to join the Madden Media team, who are fully committed to the travel industry,” said Stiker. “And I’m psyched to work with them and help grow and evolve their offerings for a group of incredible clients.”
Stiker’s professional experience also includes multiple agency-side roles leading destinations such as Travel Oregon, Washington State Tourism, and he’s also consulted with DMOs such as Visit Seattle, Visit California and Visit Portland, Maine. He is a graduate of the University of Maine where he earned a BA in Journalism/Advertising.