2026 Missouri Official Travel Guide media kit

Year after year, the Official Missouri Travel Guide delivers the best of Missouri to interested travelers—travelers who contribute billions to the area’s economy. The guide is a great resource for selecting where to go, where to stay, and what to do while visiting the state—two-thirds of visitor guide readers report the guide helped them decide which activities and attractions to visit. Best of all, the Official Missouri Travel Guide is available in print and online, so visitors always have information at their fingertips.

important dates

• Ad Close: August 8, 2025
• Materials Deadline with Ad Production: August 15, 2025
• Digital Ready Materials Deadline: August 22, 2025
• Publishes: December 2025

advertising rates

Materials specifications can be found here or reach out to materials@maddenmedia.com.

TRAVEL GUIDES INSPIRE TRAVEL

• Those who read the guide spent almost 20% more on their trip than the average Missouri traveler
• More than three-fourths indicated they traveled to a place based on what they found in a travel guide
• Travel guide users report that every guide is read by an average of 2.8 people

Source: Missouri Travel Guide Study by H2R

MISSOURI TOURISM BY THE NUMBERS

• 40.1 million visitors
• $18.4 billion total economic impact

Source: Missouri Division of Tourism

Distribution: 175,000*

• 53% Fulfillment (VisitMO.com or toll-free number)
• 25% Welcome centers
• 12% CVBs, Chambers of Commerce, and cities
• 10% Annual fairs, events, and special promotions in target markets

*Missouri Division of Tourism has final decision on production total.

Kim thompson

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tricia wisbrock

314-914-7916
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