2026 Missouri Official Travel Guide Media Kit

Year after year, the Official Missouri Travel Guide delivers the best of Missouri to interested travelers—travelers who contribute billions to the area’s economy. The guide is a great resource for selecting where to go, where to stay, and what to do while visiting the state—two-thirds of visitor guide readers report the guide helped them decide which activities and attractions to visit. Best of all, the Official Missouri Travel Guide is available in print and online, so visitors always have information at their fingertips.

important dates

• Ad Close: August 8, 2025
• Materials Deadline with Ad Production: August 15, 2025
• Digital Ready Materials Deadline: August 22, 2025
• Publishes: December 2025

advertising rates

Materials specifications can be found here.

TRAVEL GUIDES INSPIRE TRAVEL

• Those who read the guide spent almost 37% more on their trip than the average Missouri traveler
• Travel Guide users report an average of four activities on their Missouri trip compared to less than two for non-guide users.
• The average trip length is 3.9 nights for guide users, compared to 3 nights for non-guide users.

Source: MO Travel Guide Study by SMARInsights

MISSOURI TOURISM BY THE NUMBERS

• 42.4 million visitors
• $20.8 billion total economic impact

Source: Missouri Division of Tourism

Distribution: 175,000*

• 53% Fulfillment (VisitMO.com or toll-free number)
• 25% Welcome centers
• 12% CVBs, Chambers of Commerce, and cities
• 10% Annual fairs, events, and special promotions in target markets

*Missouri Division of Tourism has final decision on production total.

Kim thompson

contact to learn more

tricia wisbrock

314-914-7916
CONTACT TO LEARN MORE