2024 Wisconsin Official Travel Guide media kit
Travel Wisconsin’s Official Travel Guide delivers the best of Wisconsin to visitors. They depend on the guide as their source for selecting where to go, where to stay, and what to do while visiting Wisconsin. The guide is the official fulfillment piece for next year—showcase your destination or attraction to interested travelers in 2024.
Download the rate card here.
important dates
- Ad Close: October 3, 2023
- Materials Deadline: October 13, 2023
- Publication/Billing: March 24
advertising rates
Ad Type | Rate |
Events Fold-Out Back Cover* | $13,500 |
Inside Front Cover* | $7,460 |
Facing Front Cover* | $7,145 |
Inside Back Cover* | $7,145 |
Table of Contents | $6,905 |
Facing Welcome Full Page* | $6,905 |
Facing Masthead Full Page* | $6,905 |
Masthead (1/2 page) | $4,795 |
Full page | $6,125 |
1/2 page | $3,185 |
1/4 page | $2,145 |
Materials specifications can be found here or reach out to materials@maddenmedia.com.

dan carter
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