Striking the Right Chord with Mississippi Destinations
From the crossroads in the heart of the Delta with many juke joints along the way, Mississippi stories sing, and we’re here to amplify them. At Madden, we blend data-driven strategy with soul-stirring storytelling to help your community hit all the right notes.
Whether you’re looking to build your brand, drive visitation, or take your message on tour to new audiences, we’re ready to be your creative partner and biggest fan.
Let’s make your destination the next chart-topper.
VP, Destination Strategy
Destination Strategy Director
MADDEN X visit MISSISSIPPI CO-OP
Research: Competitive Media Insights Dashboard
- Opportunity: Valuable benchmarking and digital paid media insights for two competitors. Dashboard is updated monthly to show the breakout of spend across various digital channels, as well as the ad creative and CPM ranges for the two competitors.
- Timeframe: 12 Months
- DMO Buy-In: $3,000
Research: Voyage GPS Visitation Snapshot
- Opportunity: Madden will create a custom visitation dashboard that provides insights into the origin visitation for participating DMOs. This dashboard will be updated monthly and includes visitation total, origin market breakdowns, length of stay, out of state visitation, overnight visitation and 15 points of interest visitation data.
- Timeframe: 12 Months
- DMO Buy-In: $5,000
Search Engine Optimization: Essential SEO
- Opportunity: Madden’s SEO team will focus on uncovering, monitoring, and addressing technical SEO elements. The first month will focus on auditing the site to identify areas of potential growth and opportunities. Months two and three will focus on making optimizations and reporting monthly on improvements. Includes two months of SEO reporting via Google Looker Studio dashboards.
- Timeframe: 3 Months
- DMO Buy-In: $5,000
- Can be combined with our SEO Content Optimization package outlined below
Search Engine Optimization: Content Optimization
- Opportunity: Madden’s SEO Team will focus on developing on-page SEO optimizations for your site’s content, as well as provide editorial/content support based on optimizations. Month one will focus on auditing the site and determining areas of opportunity. Months two through six will ensure the site’s content is curated to what users want and ongoing strategizing for continued success.
- Timeframe: 6 Months
- DMO Buy-In: $4,500
- Can be combined with our Essential SEO package outlined above
Website: Marketing-Driven Design Enhancements
- Opportunity: Our Marketing-Driven Website (MDW) design process is an agile, iterative solution that improves segments of your website every two weeks in sprints. Rather than waiting months for a full redesign, your site will see steady enhancements every sprint–delivering a better experience for your team and website users.
- Packages:
| Package | Includes | DMO Buy-In |
| Tier 1 | – Site Evaluation – Two MDW Sprints (two weeks each) – 36 design, development, and content hours – 6 account management hours | $3,380 |
| Tier 2 | – Site Evaluation – Four MDW Sprints (two weeks each) – 72 design, development, and content hours – 12 account management hours | $6,460 |
Production: Asset Ready Video
- Opportunity: Leveraging your existing video assets, Madden will develop a cohesive and compelling video concept tailored to your campaign objectives. Our Creative Team will craft a strategic and engaging video storyline, ensuring the content aligns with your brand messaging and resonates with your target audience.
- Deliverable: One core-video concept will be edited into three optimized formats (1 min horizontal, :30 horizontal, :15 vertical) to maximize reach and engagement across various media platforms.
- DMO Buy-In: $6,000
Paid Media: Prospecting Display & Retargeting Display
- Opportunity: Prospecting Display and Retargeting Display media campaign with reporting dashboard for tracking progress, as well as a post-campaign visitation attribution report that shows Exposed Visitors and Exposed Visits broken out by Metro.
- Campaign Flight: 3 Months
- Packages:
| Deliverable | Impressions Breakdown | DMO Buy-In |
| 500k Impressions | Prospecting Impressions: 350k Retargeting Impressions: 150k | $3,000 |
| 1M Impressions | Prospecting Impressions: 700k Retargeting Impressions: 300k | $5,500 |
| 1.5M Impressions | Prospecting Impressions: 1.05M Retargeting Impressions: 450k | $8,250 |
Paid Media: CTV, Prospecting Display, & Retargeting Display
- Opportunity: Prospecting Display and Retargeting Display media campaign with reporting dashboard for tracking progress, as well as a post-campaign visitation attribution report that shows Exposed Visitors and Exposed Visits broken out by Metro.
- Campaign Flight: 3 Months
- Packages:
| Deliverable | Impressions Breakdown | DMO Buy-In |
| 500k Impressions | CTV Impressions: 200k Prospecting Impressions: 200k Retargeting Impressions: 100k | $8,150 |
| 1M Impressions | CTV Impressions: 350k Prospecting Impressions: 450k Retargeting Impressions: 200k | $15,000 |
| 1.5M Impressions | CTV Impressions: 500k Prospecting Impressions: 650k Retargeting Impressions: 450k | $21,000 |
Paid Media: CTV + DOOH
- Opportunity: Leverage Atmosphere’s unique CTV+DOOH platform and meet your audience where they are-on-the-move and doing the things they enjoy. Activate across the leading video and digital out-of-home solution streaming on big screens outside of the living room but rather in bars, restaurants, gyms, airports, and medical offices.
- Packages:
| Package | Campaign Flight | Deliverable | Added Value | DMO Buy-In |
| Tier 1 | 8 Weeks | 230,924 Impressions 25-35 Venues | 16,639 Impressions | $1,500 |
| Tier 2 | 8 Weeks | 502,008 Impressions 60-75 Venues | 73,491 Impressions | $3,000 |
| Tier 3 | 12 Weeks | 903,614 Impressions 70-90 Venues | 189, 328 Impressions | $5,000 |
WE HIT THE RIGHT NOTES FOR DESTINATIONS LIKE YOURS
From the Delta to the Coast and beyond, Madden is proud to partner with destinations across Mississippi—and across the country. Explore the case studies below to see how we’ve helped communities tell their stories, grow visitation, and create lasting impact through strategic, creative marketing.
Visit Oxford MS | Agency of Record
Check out this case study where Visit Oxford, MS and Madden launched an integrated campaign that boosted brand awareness, web traffic, and engagement through strategic storytelling.
Visit Loudoun | Influencer Marketing
Check out this case study where Madden partnered with Visit Loudoun, VA to expand their reach through influencer marketing—spotlighting the region’s hidden gems beyond the food and drink scene.
Pick Orange County | Brand Development and Activation
Check out this case study where Madden helped Pick Orange County craft a bold new brand identity—complete with a fresh logo that captures the heart of the destination.
VisitHATTIESBURG | DEI Marketing
Check out this case study where Madden collaborated with VisitHATTIESBURG to spotlight the city’s rich African-American heritage through a meaningful DEI campaign for Black History Month.
