MUSE 2024: December 8-11
Join us in Alabama’s Beaches for our annual retreat, blending team and client moments to create lasting connections.
about muse
MUSE is our annual event focused on innovation and energizing Maddenites and clients alike as we enter a new year. Imagine strategy sessions with a splash, sunset brainstorming, and connecting with the Madden team in ways that will last longer than your tan.
“Get ready to connect, create, and celebrate! This retreat is our chance to step out of the day-to-day, dive into fresh ideas, and fuel our creative spirit together.”
Dan Janes, CEO of Madden
ACCOMmODATIONS
MUSE is hosted at The Lodge at Gulf State Park, a Hilton Hotel.
Shuttles will be provided both on arrival and departure day. On Sunday 12/8, shuttles will be running between the hotel and airport during the hours of 8 a.m. – 6 p.m. local time. On Wednesday 12/11, shuttles will be running between the hotel and airport during the hours of 4 a.m. – 4 p.m. local time.
All meals, snacks, and beverages will be provided for the duration of the event.
keynote speakers
duncan wardle
Duncan Wardle is a creativity powerhouse with a legendary 25-year career at Disney, where he served as the Head of Innovation and Creativity. He led teams that crafted some of Disney’s most iconic experiences, reshaping the landscape of imagination and innovation. Duncan empowers audiences around the world to unlock their creative potential and dream big. Prepare to be inspired by Duncan’s visionary approach to pushing the boundaries of possibility!
mike erwin
Mike Erwin brings an unparalleled depth of leadership grounded in service, character, and community. As the founder of TeamRWB, a nonprofit enriching veterans’ lives through physical and social activities, and co-founder of the Character & Leadership Center, Mike champions a leadership style centered on integrity and resilience. A former U.S. Army officer and West Point instructor, he’s also an accomplished author and speaker, known for helping leaders cultivate empathy, strength, and values-driven decision-making. Get ready to be motivated by Mike’s dedication to leading with purpose and character!
“We couldn’t be more thrilled to host Madden’s MUSE event here in Alabama’s Beaches. It’s more than just a meeting place—it’s where creativity and connection come alive under endless blue skies and along pristine shores. MUSE attendees can look forward to experiences as energizing as our gulf breeze and as inspiring as our sunsets. Together, let’s embrace the beauty and spirit of this destination, creating moments and ideas that will ripple through the coming year!”
Crystal Hinds
Vice President of Marketing, Alabama’s Beaches
schedule
Access event schedule here.
Let your peers know you’re attending MUSE 24! Access social toolkit here.
faqs
Will meals be provided?
Yes, all meals, beverages, and snacks will be provided during the event.
Will there be culinary options to accommodate dietary restrictions?
Yes, there will be a range of culinary options to satisfy specific dietary requirements.
How do I get to the off-site events?
We’re providing transportation for the group activities around Alabama’s Beaches, as well as arrival and departure shuttles from Pensacola from 6 a.m. – 6 p.m. on the day of arrival (12/8) and from 4 a.m. – 4 p.m. on the day of departure (12/11).
Who should I reach out to if I have any questions leading up to the event?
Please contact April Broyles for any questions prior to the event.
EXPLORE ALABAMA’S BEACHES
Check out some of our favorite must-see attractions, and learn more about all that Alabama’s Beaches has to offer.
- Gulf State Park
- Coastal Arts Center of Orange Beach
- The Wharf at Orange Beach
- Alabama Gulf Coast Zoo
- XIT Escape Room
LOGISTICS
HOTEL
The Lodge at Gulf State Park, a Hilton Hotel
251-540-4000
ARRIVAL & DEPARTURE SHUTTLE:
SUNDAY 12/8: Running between 8 a.m. – 6 p.m. local time (CST)
WEDNESDAY 12/11: Running between 4 a.m. – 4 p.m. local time (CST)