Set Your Course with Southeast Tourism and visitation Insights
Navigate the trends shaping travel in your corner of the world.
Are you wondering where the winds of travel are blowing in the Southeast? We get it – these past few years have been a wild ride, with the pandemic and economic shifts throwing plenty of curveballs. It can be tricky to chart a clear course for your destination with so much turbulence.
That’s why we’ve done the heavy lifting for you, gathering the latest Southeast Tourism and Visitation Insights on market share of out of state visitors in the Southeast US, highlighting where they are coming from and where they are visiting. We’re here to give you a clear view, so you know exactly what’s happening in your region and where travelers are coming from.
Southeast tourism and visitation insights
Intraregional Market Share
2024 vs 2023
Top Out-of-Region Market Share
2024 vs 2023
Visitor share of state
2024 vs 2023
out-of-state visitor share
out-of-region visitor share
TOP 10 Visiting DMAs by state
Florida
This map shows the top 10 visiting DMAs for Florida, with 7% of out-of-state devices originating from New York City in 2024.
Georgia
This map shows the top 10 visiting DMAs for Georgia, with 5.7% of out-of-state devices originating from New York, NY in 2024.
*The DMAs in these regions cross over state lines
North Carolina
This map shows the top 10 visiting DMAs for North Carolina, with 6.0% of out-of-state devices originating from New York, NY in 2024.
*The DMAs in these regions cross over state lines
South Carolina
This map shows the top 10 visiting DMAs for South Carolina, with 9.7% of out-of-state devices originating from Charlotte, NC in 2024.
Alabama
This map shows the top 10 visiting DMAs for Alabama, with 9.0% of out-of-state devices originating from 9% in 2024.
Mississippi
This map shows the top 10 visiting DMAs for Mississippi, with 7.9% of out-of-state devices originating from Memphis, TN in 2024.
Tennessee
This map shows the top 10 visiting DMAs for Tennessee, with 5% of out-of-state devices originating from Atlanta, GA in 2024.
*The DMAs in these regions cross over state lines
Kentucky
This map shows the top 10 visiting DMAs for Kentucky, with 6.2% of out-of-state devices originating from Cincinnati, OH in 2024.
*The DMAs in these regions cross over state lines
Virginia
This map shows the top 10 visiting DMAs for Virginia, with 9.6% of out-of-state devices originating from Washington, D.C. in 2024.
*The DMAs in these regions cross over state lines
West Virginia
This map shows the top 10 visiting DMAs for West Virginia, with 10.2% of out-of-state devices originating from Washington, D.C. in 2024.
*The DMAs in these regions cross over state lines
DATA-DRIVEN INSIGHTS
At Madden, we’re not just a destination marketing agency – we’re your co-pilot. Our in-house data and research team delivers insights that fuel your marketing journey, helping you bring travelers to your destination. We’ve tailored these insights to support your marketing endeavors and help you navigate the ever-changing landscape.
Learn more about how we made data acationable with Visit Tampa Bay activations and experiential marketing:
Curious to learn more about how our research can chart a course to success for your destination? Drop us a line-we’d love to share more.
PARTNERING WITH MADDEN
At Madden, we know it’s not just about how much data or how you collect it but instead about how you APPLY it. Our team (over 15% of them have previously worked for DMOs) prides itself on using data to inform award-winning destination marketing campaigns.
If you’re curious about any of the insights we’ve shared above, want data more specific to your destination, or are interested to know how our team can leverage our capabilities for your DMO, reach out to our team. We can’t wait to hear from you!