Navigating the Impact of Tariff Talks on Canadian Travel Media
Webinar for U.S. Destinations & Travel Marketers
What You’ll Learn
The Canadian travel media landscape is shifting. Following recent tariff discussions, Canadian sentiment toward U.S. travel is evolving. Join this exclusive webinar to hear directly from top Canadian travel journalists and content creators on what’s changed, what publishers are asking for, and how U.S. destinations can adapt their PR approach.
Key Takeaways:
Understanding Canadian sentiment: How tariff talks are shaping travel conversations
What Canadian travel media actually need from U.S. destinations right now
Strengthening U.S. destination & Canadian media partnerships in a shifting landscape
Adapting press trips & pitches to stay top-of-mind for Canadian journalists
This conversation will be hosted by Madden Media’s PR Director Brianna Francis and CEO Dan Janes, featuring an expert panel of Canadian travel media professionals ready to share real insights on today’s media trends.
Meet Your Hosts & Speakers
Brianna Francis – PR Director, Madden Media
Brianna Francis is a seasoned public relations strategist with a passion for destination storytelling. She leads integrated PR efforts at Madden Media, connecting destinations with influential media outlets to drive meaningful coverage.
Dan Janes – CEO, Madden Media
Dan Janes is the CEO of Madden Media, spearheading innovative marketing strategies for destinations across North America. With a deep understanding of media relations and tourism trends, he brings strategic leadership to the discussion.
Guest Panelists
Loren Christie – Travel Journalist & Broadcaster
Contributes to: CTV, Toronto Star, Globe & Mail, BOLD Traveller
With 25+ years in travel media, Loren has deep industry knowledge spanning broadcast television and digital media. He’s a trusted voice in Canadian travel journalism, offering insights into what publishers want today.
Claudia Laroye – Award-Winning Travel Writer & Content Creator Contributes to: AFAR, Adventure.com, Globe and Mail, Toronto Star, Air Canada enRoute
Claudia specializes in adventure, wellness, and sustainable travel, writing for top-tier publications worldwide. Her expertise in storytelling makes her a go-to resource for destinations looking to engage Canadian travelers.
Catherine Dawson March – Travel Editor, The Globe and Mail Editor of: First Person & Lives Lived columns, The Globe and Mail
Catherine has been shaping Canadian travel narratives for over a decade. As an editor for one of Canada’s most influential newspapers, she has firsthand insight into how travel content is selected and published.