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WEBINAR | SEO, GEO, OMG: A Survival Guide for Search

The future of seo & geo is here: are you ready?

Grab your drink of choice, bring your questions, and join us for a roundtable discussion and live Q&A to tackle how Google’s AI Overviews are shaking up search, and what it means for tourism marketers like you.

Google’s AI Overviews are here, and they’re rewriting the rules of search. For destination marketers, this isn’t just a shift – it’s a whole new game. But never fear! We’ve gathered our very own experts to break it all down for you.

Join Heather Molina, Dylan Scacchetti, and Elise McClain for an approachable, forward-thinking conversation about:

✅ What’s happening now: How Google AI Overviews are reshaping search results.

✅ Impact on tourism: How destination marketers can adapt their SEO strategies for success.

✅ What’s next: Predictions and best practices to stay ahead in this AI-driven future.

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This isn’t your typical webinar, think of it as a virtual happy hour with trusted SEO pros who just happen to be on the cutting edge of Google’s latest moves.

📅 Date: Wednesday 1/29/25

⏰ Time: 4pm EST / 1pm PST

⏳ Duration: 45 minutes + 15-minute live Q&A

🎙️ Hosted by: Kate Balch

meet our seo experts:

WEBINAR | SEO, GEO, OMG: A Survival Guide for Search

Heather Molina, VP of Insights and Media Partnerships:
Heather Molina joined Madden in 2022 and is the VP of Insights and Media Partnerships. Her focus for the past 15 years has been leading overall channel marketing strategies across large holding company and independent agencies, covering everything from consumer brands to B2B. Every Q1 she is “dry”, but every other quarter enjoys Cabernet or Champagne.

WEBINAR | SEO, GEO, OMG: A Survival Guide for Search

Dylan Scacchetti, MarTech Director:
Joining Madden Media in 2021, Dylan Scacchetti works as MarTech Director overseeing SEO for West Coast clients. He has a passion for creating web experiences for both people and robots to elevate visibility and inspire users in search with the answers to their questions. He also specializes in drinking coffee. Sometimes diet coke if he deserves a little treat.

WEBINAR | SEO, GEO, OMG: A Survival Guide for Search

Elise McClain, MarTech Director:
Joining Madden in 2020, Elise is a word nerd fueled by alliteration, analytics-driven storytelling, and Americanos. As a MarTech Director who oversees SEO & UI/UX for the East Coast, she specializes in optimizing content and user experiences to guide travelers on journeys that both rank and resonate.