Guiding Visitors with Smart Technology
Summary
Atlanta needed a website that could guide visitors, not just list content. We transformed its site into a user-centric digital concierge powered by AI and natural language processing. The new platform delivers personalized recommendations, predictive insights, and engaging storytelling. With streamlined navigation, interactive maps, and faster performance, it connects travelers to tailored itineraries and hidden gems—turning online exploration into seamless, real-world experiences that showcase Atlanta’s culture, dining, and attractions.
Client
Discover Atlanta
Scope
Website
Campaign Title
Atlanta’s Website Reimagined
Results
40%
increase in time-on-page
35%
increase in visitor conversions i
83%
increase in organic page views
A Blueprint for Digital Brilliance
The Discover Atlanta website is a testament to the power of marrying cutting-edge tools with thoughtful storytelling. It’s not enough to look good online — web platforms must guide, delight, and convert. By prioritizing user experience, Atlanta transformed their site into a digital ambassador that continues to inspire travelers daily.
So we aimed for DiscoverAtlanta.com to inspire users about the experiences, food, attractions, and culture Atlanta offers rather than to inform.
Connecting Clicks to Communities
With the revamped website, Atlanta didn’t just see traffic—they saw purpose-driven engagement. It wasn’t just the numbers that stood out, Atlanta’s new digital experience became a tool for storytelling, putting the city’s unique personality front and center. Travelers didn’t just see Atlanta — they felt it.
Turning Search Into a Gateway to Adventure
With a city as dynamic as Atlanta, there’s no shortage of stories to tell. But in a crowded digital space, the challenge wasn’t what to say — it was how to ensure Atlanta’s stories reached the right audience. In addition to the website improvements, we collaborated on ongoing SEO improvements to amplify Atlanta’s voice in search results, ensuring the city becomes the answer to every traveler’s search query.
We got to work transforming Discover Atlanta’s SEO strategy, merging data-driven insights with creative storytelling to build a foundation for long-term organic growth.
Smarter Search, Bigger Impact
We identified high-impact search terms aligned with user intent, from “best Southern restaurants in Atlanta” to “top Atlanta attractions for families.” New articles and revamped existing pages were built around search intent, prioritizing relevance, readability, and conversion. Every headline, meta description, and image alt text worked to improve visibility. For us, SEO is never a set-it-and-forget-it game. Our team consistently reviewed analytics, made tweaks, and updated strategies based on performance, and the results speak for themselves.
Personalization Meets Purpose
The Discover Atlanta website isn’t just a platform, it’s a personalized gateway to the city, powered by AI and NLP. In an age where travelers expect tailored recommendations at their fingertips, Atlanta took personalization to the next level. The site doesn’t merely present content, it curates it. By analyzing user behavior, preferences, and search intent, the platform delivers an experience that feels intuitive, relevant, and personal. From suggesting local gems to rafting itineraries based on individual interests, every interaction is designed to resonate deeply with travelers.
