Port Aransas: More Than a Beach Town
Summary
Port Aransas is more than a beach escape—it’s a community with stories worth telling. With Madden, the town launched Salty Stories to spotlight local voices, advanced Flynn’s sustainability efforts to protect its shores, and built campaigns that highlight culture, food, and family adventures alongside its coastal charm. The refreshed brand and storytelling positioned Port A as a place travelers can feel good visiting—year-round and for years to come.
Client
Port Aransas
Scope
Agency of Record
Campaign Title
Agency of Record
Results
100%
increase in revpar
7K+
room nights booked
4.7M
in gross revenue
329%
increase in visitation from Rio Grande Valley
282%
increase in visitation from Dallas
Data-driven media buying
We leveraged visitation intelligence to deploy digital ads to the highest value origin markets, prioritizing travelers who would stay longer or had visited competitor destinations.
Updated creative assets
We developed new assets to highlight different brand pillars and better showcase the destination’s diversity.
Destination Stewardship
To highlight Visit Port Aransas’ commitment to environmental stewardship, Madden developed a brand extension in the form of an illustrated sea turtle named Flynn who asked travelers to respect his island home. Flynn is the primary “spokes-turtle” for the “Respect Our Island Home” landing page and ads.
Experiential Marketing
We brought the island life inland with our activation in Austin—one of the high value target markets identified by Voyage data. Passersby could experience everything from getting your photo taken on a famous Port Aransas golf cart to watching a sandcastle sculptor with some island music in the background. The true distillation of the Visit Port Aransas brand was brought right to a key target audience.
Partner engagement
Capitalizing on the ever-popular March Madness Bracket Challenge, we developed Margarita Madness, pitting 16 Port Aransas partner restaurants and bars against each other for the glory of being named the Best Margarita on the Island.
