Igniting Spirit at the Canyon’s Edge
Summary
Grand Canyon West wanted to spark more than visits—it wanted to spark emotion. Home to the Hualapai Tribe and the Skywalk, the destination partnered with Madden to launch the Ignite the Spirit campaign, designed to connect travelers with the cultural and natural significance of the canyon. Through digital storytelling, paid media, and bold creative, we inspired travelers to see Grand Canyon West not as a quick stop, but as an experience well worth the journey.
Client
Grand Canyon West
Scope
Digital Media
Campaign Title
Digital Media & Creative
Results
$1M+
direct last click revenue
55%
increase in Yoy ad generated revenue
10K+
app downloads
9:1
ROAS
DIGITAL MEDIA BUYING
From responsive ad units to smart targeting with machine-learning technology that combines images and messaging built for individual users at their personal stage of the planning cycle, the campaign explored the latest technology for capturing attention and inspiring visitation.
Print Advertising
We established new print ad templates and guidelines to highlight different brand pillars and promote inspirational imagery.
website enhancements
We simplified the presentation of the attractions, flowed in the messaging of the Hualapai Tribe throughout, and offered more convenient packages to pre-planning visitors.
