Turning Natural Beauty Into a Shared Feeling
Summary
Door County isn’t a place you visit—it’s a feeling you carry with you. Madden helped transform that emotional truth into a full-funnel campaign that reintroduced Wisconsin’s peninsula through connection, not cliché. As agency of record, we built a brand platform anchored in storytelling, media, and design that made travelers pause, breathe, and feel something real. The “Feelings” campaign turned moments into memories and sparked a deeper sense of belonging—for visitors and locals alike.
Client
Destination Door County
Scope
Digital Media
Campaign Title
Door County Branded Campaign
Results
19M+
impressions
190K+
clic ks
144%
YoY increase in paid search visitors
